People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you'll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength.
This book shows you how to capture the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software. You'll also learn valuable methods for maintaining focus throughout the process -- whether you're a product manager who needs a clear roadmap, a developer or designer looking for guidance and advocacy, or a businessperson who wants to understand and manage user-experience software initiatives.
Learn how to build software that will:
- Generate engaging and interactive experiences between consumers and businesses, or between businesspeople and their information systems
- Account for how people work with, think about, and consume information
- Establish a richer means of collaboration and communication
- Reduce frustration by streamlining complex tasks and creating processes that are more intuitive
- Distinguish products, services, and brands to create a competitive advantage
- Create scalable systems that adapt to changing user needs and behaviors
About the Author: Jonathan Anderson helped found EffectiveUI before becoming managing editor of UX Magazine, an online resource for user experience professionals and enthusiasts. In this role, Jonathan develops and oversees original content creation and sourcing that explores the maturing field of UX and details industry trends and emerging technologies.
John McRee is a lead experience architect for EffectiveUI and has been designing highly intuitive and engaging user interfaces for more than a decade. Specializing in design process management, user research, information architecture and interaction design, John has designed software for a diverse group of clients, including many Fortune 500 companies.
Robb Wilson is co-owner of UX Magazine and a technology research consultant for many Fortune 500 companies, including Qwest and National Geographic. An active member in the UX community, Robb's work affords him the unique opportunity to meld business strategy with creative processes and emerging technologies. He has worked as a creative executive at Time Warner and is an industry thought leader, providing innovative insight on emerging technologies and trends. Robb has founded four successful technology companies.
EffectiveUI (www.effectiveui.com) is an award-winning, user-centered design and development agency that creates and implements custom web, mobile and desktop applications. By fully engaging customers with innovative technologies and user experience strategies, EffectiveUI delivers more exciting, meaningful and personalized interactions with software products. Since 2005, the company has created applications for today (TM)s most respected brands and industry innovators. It has earned an Adobe Gold Partner distinction and membership in Microsoft (TM)s Global Agency Partners.
EffectiveUI leverages Adobe Flash, Flash Lite, Flex 3, AIR and Microsoft Silverlight technologies to create powerful, results-based business and consumer applications for major Fortune 1000 companies, including eBay, GE Health, NBC Universal, United Airlines, Viacom, National Geographic, Discovery Channel, T. Rowe Price and Adobe.
