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Effective Public Relations 2Nd Ed. (Biztantra)

Effective Public Relations 2Nd Ed. (Biztantra)

          
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About the Book

The book contains updated case studies to reflect the latest situations. It has up-to-date technology references for print and broadcast news processes. The chapter on ‘Cyber PR’ contains all the latest technologies and how they affect the PR process. At the end of every chapter useful websites are listed. The book also includes exercises for building high confidence level.

Special Feature

  • Updated case studies to reflect the latest situations.
  • Up-to-date technology references for print and broadcast news processes.
  • The chapter on ‘Cyber PR’ contains all the latest technologies and how they affect the PR process.
  • Useful websites listed at the end of every chapter.
  • A profusion of exercises for building high confidence level.
  • The razor-sharp writing and the work-text format ideal for hands-on learning.

About the Author
Merry Shelburne, Glendale Community College Merry Shelburne has been the PIO at Glendale Community College since 1977. She has taught journalism/mass comm. courses since 1982. Shelburne has worked in all areas of the media, PR and advtg, and is the recipient of 2 PRO awards. Merry did her undergrad work at California State Univ.-LAand received her M.A. from California State Univ.-Northridge

Table of Contents
Part I. Preparation
    • 1 What is PR
    • 2 Types of PR Jobs and Activities
    • 3 How Comm. Works
    • 4 Understanding the Media
    • 5 Developing Credibility with the Media & Your Bosses
    • 6 Training Your Bosses and Co-Workers
    • 7 Setting Policy
    • 8 Walking the High Wire
Part II. General Practice
    • 9 The Contact List Database
    • 10 The News Release
    • 11 Media Alerts, Advisories, Calendars & Feature Ideas
    • 12 The Broadcast Media
    • 13 PSA
    • 14 Direct Mail
    • 15 Advtg.
    • 16 Developing Experts, Getting Products Mentioned
    • 17 Cyber PR
    • 18 The Don'ts
Part III. The PR Campaign
    • 19 Set Realistic Goals
    • 20 Define Your Audience
    • 21 Consider the Budget
    • 22 Develop a Plan
    • 23 Implement Plan, Evaluate Effectiveness
Part IV. Special Circumstances
    • 24 Dealing with Dignitaries
    • 25 The Press Conference, Press Kits and Speech Writing
Part V. Crisis Mgmt.
    • 26 How to Prepare
    • 27 PR Role in a Natural Disaster


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Product Details
  • ISBN-13: 9788177223736
  • Publisher: DTECH
  • Binding: Paperback
  • ISBN-10: 8177223739
  • Publisher Date: 31 May 2003
  • Language: English

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