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E-Entrepreneurship: Grundlagen Der Unternehmensgründung in Der Digitalen Wirtschaft

E-Entrepreneurship: Grundlagen Der Unternehmensgründung in Der Digitalen Wirtschaft

          
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About the Book

In seinem Lehrbuch befasst sich Tobias Kollmann mit der Unternehmensgründung und der Finanzierung von jungen Unternehmen in der Digitalen Wirtschaft. Die resultierenden Startups im Internet, Mobilfunk oder interaktiven Fernsehen haben sich inzwischen als gesamtwirtschaftlich bedeutender Faktor etabliert. Vor diesem Hintergrund beschreibt das Lehrbuch die Grundlagen der Unternehmensgründung auf Basis elektronischer Geschäftsprozesse (E-Business). Die Erfolgsfaktoren für Startups in diesem Bereich werden konsequent in den einzelnen Phasen des Gründungs- und Wachstumsprozesses erklärt, wobei die Besonderheiten des E-Business Berücksichtigung finden.

Neu in der 6. Auflage
In der 6. Auflage wurden alle Kapitel überarbeitet und aktuelle Entwicklungen u. a. in den Bereichen datengetriebene Geschäftsmodelle (z. B. Big Data), Markttrends (z. B. Shareconomy), Gründungsmanagement (z. B. Lean Startups), Produktentwicklung (z. B. Digitales Prototyping) und Marketing (z. B. Dynamic Pricing) wurden einbezogen. Mit dem neuen E-Business-Model-Generator findet der Leser zudem erstmals ein praxisbezogenes Framework für die Entwicklung elektronischer Geschäftsmodelle. Aktuelle Praxisbeispiele für Startups und Geschäftsmodelle in der Digitalen Wirtschaft sowie neue Klausur- und Übungsaufgaben wurden aufgenommen.


About the Author:

Professor Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für BWL und Wirtschaftsinformatik, insbesondere E-Business und E-Entrepreneurship an der Universität Duisburg-Essen, Campus Essen.


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Product Details
  • ISBN-13: 9783658123482
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Edition: 0006-6. Aufl. 2016
  • Language: German
  • Returnable: Y
  • Spine Width: 38 mm
  • Weight: 1173 gr
  • ISBN-10: 3658123486
  • Publisher Date: 09 May 2016
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 716
  • Series Title: German
  • Sub Title: Grundlagen Der Unternehmensgründung in Der Digitalen Wirtschaft
  • Width: 170 mm


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