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Economía En Colores / Economics in Colors

Economía En Colores / Economics in Colors

          
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About the Book

Del modo más desenfadado, divertido y fresco, Xavier Sala i Martín nos ofrece en cada capítulo una explicación magistral que sitúa la economía al alcance de todos, la aplica a situaciones cotidianas y, en definitiva, la muestra como nunca antes la habíamos visto: en colores. Divertida, próxima, comprensible, diferente...La economía como la explica este comunicador tan carismático deja de ser una asignatura plomiza para convertirse en una aventura a todo color. Xavier Sala i Martín demuestra que la economía puede divertir e interesar, que no tiene por qué ser abstracta y lejana, y nos la descubre detrás de muchas de las decisiones que tomamos en nuestro día a día.Tras el éxito del programa de televisión Economia en colors (emitido por TV3 Televisió de Catalunya), Sala i Martín ha querido ampliar en este libro el contenido de cada capítulo con información más detallada y un análisis más profundo. Cada capítulo empieza con una historia que plantea un enigma económico, sigue con una incursión en uno de los ocho campos de la economía que nos permite ir descubriendo conceptos y anécdotas curiosas, y acaba con una conclusión que intenta resolver el enigma inicial.Así, en Economía en colores, Sala i Martín explica los secretos de los economistas, los trucos de la Bolsa y las estrategias de las empresas. También se pregunta qué significa ser rico, cómo surge una idea, qué significa «innovar», en qué consiste el capital humano, cuál ha sido la historia del dinero y muchas otras cosas, siempre con el objetivo de acerca la economía a la calle.Porque la economía, como las americanas de Xavier Sala i Martín, está llena de colores."

ENGLISH DESCRIPTION

Xavier Sala I Martin illustrates that economy can be fun and interesting, that it should not be abstract or difficult, and he proves it by using examples of many decisions that we make in our everyday lives. After his successful TV series "Economics in Colors", Sala I Martin decided to make each episode a chapter of the book and add more detailed information with deeper analysis.

Each chapter starts with a story that sets an example of an economic puzzle or riddle, followed by a descent into one of the eight fields of economics that allows us to discover concepts and curious anecdotes, and finally ends with a conclusion that hopes to solve the initial riddle.


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Product Details
  • ISBN-13: 9788466339407
  • Publisher: Debolsillo
  • Publisher Imprint: Debolsillo
  • Height: 188 mm
  • No of Pages: 312
  • Spine Width: 18 mm
  • Width: 124 mm
  • ISBN-10: 846633940X
  • Publisher Date: 26 Sep 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 250 gr


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