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The Economics of Music

The Economics of Music

          
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The second edition of this popular introduction to the economic workings of the music business explores the impact of the pandemic at every level of the sector and considers how the business model may need to change going forward as different stakeholder positions shift.

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About the Book

This book offers a concise, rigorous presentation of the economic fundamentals of the music industry in particular and the music economy in general. It highlights the economic principles that govern the music business as an economic good protected by copyright law. The book examines the core sectors of the industry - music publishing, sound recording, the live music market, and secondary markets such as advertising and merchandising - and shows how they operate together. It includes analysis of the income streams of musicians and the wider music lobby. The impact of digitization and the economic relevance of new digital formats is given special attention - download services, streaming platforms, mobile music providers, cloud music services as well as music recognition and recommendation systems are all discussed.

The book shows how a combination of established publishers (Universal, Sony/ATV, Warner/Chappell), new promoters (LiveNation), and a new generation of music providers (Apple, Google, Amazon) has created a heady mix of competing and collaborative economic models. Throw in the problem of piracy and ever-changing consumer behavior and, the author shows, we have one of the most dynamic and fascinating business sectors in the world.
About the Author: Peter Tschmuck is Professor for Cultural Institutions Studies at the University of Music and Performing Art Vienna. He also teaches courses at the University of Economics and Business Administration in Vienna, at the Danube-University in Krems, the University of Music, Drama and Media in Hanover, and at the Zeneipari Hivatal in Budapest. His books include Creativity and Innovation in the Music Industry (2nd edn, 2012) and Music Business and the Experience Economy (2013). He is Editor of the International Journal of Music Business Research.


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Product Details
  • ISBN-13: 9781911116080
  • Publisher: Agenda Publishing
  • Publisher Imprint: Agenda Publishing
  • Height: 208 mm
  • No of Pages: 208
  • Series Title: Economics of Big Business
  • Weight: 317 gr
  • ISBN-10: 1911116088
  • Publisher Date: 25 Jul 2017
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Width: 147 mm


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