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Economics for Managers

Economics for Managers

          
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About the Book

Packed with managerially oriented applications, ECONOMICS FOR MANAGERS, 12e, illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. The new 12th edition is concise, current, and cutting edge with an exciting and extremely relevant new focus on green businesses and business developments in the examples and applications. The seasoned author team balances traditional neoclassical micro theory with extensive coverage of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. About the Author : James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. McGuigan received his undergraduate degree from Carnegie-Mellon University; MBA at the Graduate School of Business at the University of Chicago and his PhD from the University of Pittsburgh. In addition to his interests in economics, he has coauthored books on financial management.R. Charles Moyer earned his BA in Economics from Howard University and his MBA and PhD in Finance and Managerial Economics from the University of Pittsburgh. Professor Moyer is Dean of the College of Business at the University of Louisville. He is Dean Emeritus and former holder of the GMAC Insurance Chair in Finance at the Babcock Graduate School of Management, Wake Forest University. Previously, he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Professor Moyer also has taught at the University of Houston, Lehigh University, and the University of New Mexico and spent a year at the Federal Reserve Bank of Cleveland. Professor Moyer has taught extensively abroad in Germany, France, and Russia. In addition to this text, Moyer has coauthored two other financial management texts. He has been published in many leading journals including FINANCIAL MANAGEMENT, JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS, JOURNAL OF FINANCE, FINANCIAL REVIEW, JOURNAL OF FINANCIAL RESEARCH, INTERNATIONAL JOURNAL OF FORECASTING, JOURNAL OF ECONOMICS AND BUSINESS, and JOURNAL OF INDUSTRIAL ORGANIZATION. Professor Moyer is a member of the Board of Directors of King Pharmaceuticals, Inc., Capital South partners, and the Kentucky Seed Capital Fund.Frederick H. deB. Harris is the McKinnon Professor of Managerial Economics and Finance at the Schools of Business, Wake Forest University. His specialties are pricing tactics and capacity planning, two topics that ideally integrate functions traditionally ascribed to marketing, operations, and finance. Professor Harris has taught integrative managerial economics, marketing, and finance courses in business schools in the U.S., Europe, and Australia. He has won two school-wide Professor of the Year teaching awards and two Researcher of the Year awards. Other recognitions include Outstanding Faculty, Inc. Magazine, 1998, Most Popular Courses, Business Week On-Line 2000-2001, and Outstanding Faculty, Business Weeks Guide to the Best Business Schools, 5th 9th eds., 1997 2004.Professor Harris has published widely in financial and economics journals including the Review of Economics and Statistics, Journal of Financial and Quantitative Analysis, Journal of Operations Management, Journal of Industrial Economics, and Journal of Financial Markets. From 1988-93, Professor Harris served on the Board of Associate Editors of the Journal of Industrial Economics. His current research focuses on the application of capacity-constrained pricing models to specialist and electronic trading systems for stocks. In addition, he often benchmarks the pricing, order processing, and capacity planning functions of large companies against state-of-the-art techniques in revenue management and writes about his findings in journals like Marketing Management and the INFORMSs Journal of Pricing and Revenue Management.


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Product Details
  • ISBN-13: 9788131518274
  • Publisher: South Western
  • Publisher Imprint: South Western
  • Edition: 12
  • No of Pages: 744
  • ISBN-10: 8131518272
  • Publisher Date: 09/2012
  • Binding: Paperback
  • Language: English

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