Teaching students managerial economics through real examples, real businesses, with real-life situations.
The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples (such as Pizza Hut to teach the concepts of production and cost, and KV Pharmaceuticals to talk about monopoly), helping students see how theory is applied in different contexts.
For courses in managerial economics.
Pearson eText is an easy-to-use digital textbook that you can purchase on your own or instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you, even offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like.
NOTE: This ISBN is for the Pearson eText access card. Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check that you have the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.
About the Author: About our authors Roger Blair is the Walter J. Matherly Professor and chair of economics at the University of Florida. He has been a visiting professor at the University of Hawaii and the University of California-Berkeley as well as Visiting Scholar in Residence, Center for the Study of American Business, Washington University. Professor Blair's research centers on antitrust economics and policy. He has published 10 books and 200 journal articles. He has also served as an antitrust consultant to numerous corporations including Intel, Anheuser-Busch, TracFone, Blue Cross-Blue Shield, Waste Management, Astellas Pharma, and many others.
Mark Rush is a professor of economics at the University of Florida. Prior to teaching at Florida, he was an assistant professor of Economics at the University of Pittsburgh. He has spent eight months at the Kansas City Federal Reserve Bank as a visiting scholar. Professor Rush has taught MBA classes for many years and has won teaching awards for his classes. He has published in numerous professional journals, including the Journal of Political Economy, the Journal of Monetary Economics, the Journal of Money, Credit, and Banking, the Journal of International Money and Finance, and the Journal of Labor Economics.
