⦁What are the three components of market orientation ?The assessing the nature and importance of market orientation for large firms, such as body shop. The three components of market orientation could be analytically separated. The components of market orientation organization include the first component is the customer orientation, it means an organization must have a thorough understanding of its target buyers, so that it can create a product of superior value to give client benefits; the second component is the competitor orientation, it means any firm should look at how well its competitors are able to satisfy buyers' needs. It should understand the short term strengths and weaknesses and long term capabilities and strategies of current and potential competitors as well as the third component is to develop marketing plans that are not acted upon by people who are capable of delivering promises made to customers and a marketing orientation organization requires that the organization draws upon and integrates its human and physical resources effectively and adapts them to meet client's needs. Otherwise, a production and sales orientation may be appropriate to firms at certain stages in the evolution of markets. Where the dominant business environment is based on the need for good production planning above all, the company that does this best will achieve the greatest overall business success. It is either production orientation, it means organizations that produce what they imagined consumers wanted, rather than what they actually wanted. Planning for full utilization of capital equipment are often seen as more important than ensuring that equipment is used to provide goods and services that people actually wants. Production-oriented firms generally aim for efficiency in production rather than effectiveness in meeting customer's needs . It is either or selling orientation, it means advertising, sales promotion and personal selling techniques are used to emphasize product differentiation and brands and it does not focus on satisfying client needs or desire new product offerings and production led. Hence, one market orientation organization needs to focus on satisfying clients' needs profitably by these marketing mix, such as product, price, place, physical evidence, processed, people and promotion. Anyway, Market orientation implied that body shop, which ought seek information about clients, such as current and future needs and took action based this information ( client orientation); it ought seek information about competitors' current strengths and weaknesses and their long term strategies and took actions based on these information ( competitor orientation); it ought coordinate the actions taken by sharing clients and competitors information internally ( intra-firm communication).⦁What is the three components of market orientation ?The three components of market orientation meant social marketing and understanding boarder concerns and ethical environmental, legal and social context of marketing activities and programs. The cause and effects of marketing clearly beyond the company and the consumer to society as whole. New terms humanistic marketing and ecological marketing were suggested to societal marketing concept.⦁What is the social marketing concept ?The social marketing concept holds that the organization's task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors and the society's welling being, such as body shop had achieved sales and profit gains by adopting and practicing a form of the societal marketing concept called cause related marketing.