Discuss the factors that might affect sales of ready meals in your country over the next five years. ECONOMIC ENVIRONMENT INFLUENCES HONG KONG PEOPLE CHOOSE TO BUY READY MEALS FROM SUPERMARKETHong Kong people can choose to go to restaurants to eat or go to supermarkets to buy foods to cook to eat. Although, ready meal manufacturers had increased the sale numbersof the ready prepared meals in many western countries in recent years. However, there still had any factors to limit it's sale numbers to Hong Kong market over the next five years, so it needed to aware of what was changing in Hong Kong food market environment and appreciated how change in this Hong Kong food environment to lead to change patterns of eating cooked ready meals demand to attempt to win its similar food competitors in Hong Kong market next five years. Hong Kong food environment related to Hong Kong people eating behaviors, include social environments and physical environments and macro level environment. The cooked meal quality and quantity of available can influence food numbers to produce meal to supply to Hong Kong food market. Hence, Hong Kong natural climatic change can influence the overseas food supply numbers to be imported to cause meals prices to go up or go down. If next five years, Hong Kong climate was good to grow plants and feed animals e.g. pigs and cows etc. meats. The restaurant meals or supermarket meals sale prices can be cheaper due to farmers who have much foods and vegetables to supply, so who can sell cheaper price to these restaurants or supermarkets to cause whose production cost to be decreased next five years in my country. Hence, ready meals prices could not sell more higher than Hong Kong meals prices. Hong Kong people eating behaviors are often changed over a lifetime. In general, Hong Kong people want to eat to satisfy physical hunger and psychological desires and yet want to be healthy, which may enquire adopting eating patterns that conflict with these desires. My country people make decisions about food several times a day: when to eat, what to eat, with where to eat and how much per meal prices and how much per meal numbers . In general, Hong Kong people like to eat Chinese foods, but who also like to go to restaurants to eat or supermarkets to buy western foods, such as liking of specific tastes are important influences. However, these can be modified by experience with food from various intrapersonal and interpersonal factors to influence Hong Kong people to choose to buy uncooked or cooked meals from Hong Kong supermarkets. The next five year, food retailer behavior and supply factors of food access might affect overseas sales of ready meals numbers imported to my country. In general, supply is driven by the costs of input foods. The land, materials, machines and labor costs are needed to build and operate a restaurant or supermarkets. If these costs are increased to these food suppliers in my county next five years, overseas food demand shall be caused to be decreased if Hong Kong economy had changed to be worse and the new restaurants and supermarkets which costs were changed to be higher to much as well as Hong Kong unemployment was caused to be raised and many people lost jobs to have efforts to go to supermarkets to buy higher prices ready meals or go to restaurants to eat higher price ready meals.My country's social environment and physical environment which also might affect sales of ready meals numbers next five years. Social environment includes interactions, with family, friends, peers and others in the community to impact food choices through mechanisms as well as physical environment includes the different places where people eat or buy food, such as whether the supermarkets or restaurants locations which are close to the buyers, e.g. schools, offices, houses. Hence, food suppliers' locations choice can influence who ( target client groups) choose to buy more or less ready meals numbers.