The aviation industry plays a major role in the aspect of work and leisure to passengers around the global. So, nowadays passengers' demands to any airlines' service quality had been raised. Hence, any airline service industry messengers are under pressure to prove their services are customers oriented service improvement of performance that guarantees competitive advantages to the global travelling marketplace. So, it also implies that any airlines' services performance will be influenced to cause many passengers feel more poor and let passengers dissatisfy the airline's service performance. The, the airline will possible lose many passengers, due to passengers have many airlines choices, they can find any airlines to replace which any one airline to buy air ticket from internet at home immediately.However, airlines' comfortable seats arrangement service provision feeling factor is still important in preferable to compare other factors, because passengers must need to sit any seats in any air planes. So, whether the air plane can provide new comfortable seats to let passengers to feel this factor is still the most important factor to influence any passengers to choose to the airline's air plane to catch. For example, service comfortability is how passengers observed the quality of service offered them by the airline's cleanliness, quiet zone, shops, restaurants and business pavilion in functioning like staffs, information desk, and in flight announcement are included as tangible features by the passengers ( Geraldine et a.,2013). All of these factors are needed often to measure whether their service performances are satisfactory to themselves passengers service needs. Moreover, the other factors may include service affordability, it can be regarded as given passenger the opportunity to select from inclusive air ticket prices made available to the different group of passengers by the airlines, as a gesture of goodwill, to establish and reinforce customer loyalty and repeat purchases essential for the airline continuity as well as service reliability. it is the probability that airline will carry out its expected function satisfactory as stated in the flight schedule. Hence, there is a strong link between different airlines' service quality variables, airline image and repeat patronage from the passengers.Service quality is a measure of how well the service level delivered matches passengers expectations to measure service quality based on input from focus groups. It consists of five factors ( tangibles, reliability, responsiveness, assurance and empathy). All of these factors will be identifies that how the airline service quality can be satisfactory to its passengers ' psychological and emotion enjoyable service needs.