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E-Commerce Und Verbundgruppen: Strukturierung Von Konzepten Und Unterstutzung Bei Der Auswahl

E-Commerce Und Verbundgruppen: Strukturierung Von Konzepten Und Unterstutzung Bei Der Auswahl

          
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About the Book

E-Commerce hat den Handel grundlegend verandert. Insbesondere der Einzelhandel wurde in den letzten zwei Jahrzehnten durch das Verschieben der Leistungserfullung von stationare auf elektronische Kanale durcheinandergewirbelt. Auch Verbundgruppen des Einzelhandels haben mit diesen neuen Bedingungen zu kampfen und mussen sich den Entwicklungen anpassen. Ihnen fallt es aufgrund ihrer Strukturen haufig schwer, Innovationen - wie die Nutzung elektronischer Kanale - einzufuhren. Neben der verteilten Entscheidungsgewalt, die im Gegensatz zur im E-Commerce vorteilhaften Zentralisierung von Aufgaben steht, fuhrt auch die Heterogenitat von Verbundgruppen zu besonderen Herausforderungen. Dies hat zur Folge, dass Verbundgruppen ungleich grossere Probleme haben, ein E-Commerce-Konzept aufzubauen, das Kunden anlockt und gleichzeitig alle in der Verbundgruppe existierenden Stakeholder zufriedenstellt. Vor diesem Hintergrund entwickelt Lasse von Lojewski einen morphologischen Kasten, der E-Commerce-Konzepte fur Verbundgruppen strukturiert und diesen einen Uberblick uber ihre Moglichkeiten im E-Commerce gibt. Auf Basis des morphologischen Kastens wird zudem eine Methode entwickelt, die es Verbundgruppen erlaubt, ein fur sie und ihre individuelle Situation geeignetes Konzept zu identifizieren. Im Zuge einer eingehenden Betrachtung von sechs E-Commerce-Konzepten fur Verbundgruppen wird die Anwendung des morphologischen Kastens demonstriert.


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Product Details
  • ISBN-13: 9783832554170
  • Publisher: Logos Verlag Berlin
  • Publisher Imprint: Logos Verlag Berlin
  • Height: 239 mm
  • Returnable: N
  • Sub Title: Strukturierung Von Konzepten Und Unterstutzung Bei Der Auswahl
  • Width: 170 mm
  • ISBN-10: 3832554173
  • Publisher Date: 09 Dec 2021
  • Binding: Paperback
  • Language: German
  • Spine Width: 0 mm
  • Weight: 3751 gr


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