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E-Commerce im stationären Einzelhandel: Online und Offline Handel erfolgreich verbinden

E-Commerce im stationären Einzelhandel: Online und Offline Handel erfolgreich verbinden

          
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About the Book

Das Internet nimmt einen immer größeren Stellenwert in unserem privaten und geschäftlichen Umfeld ein. Es gibt kaum noch Menschen, die ohne eine vorherige Recherche im Internet eine größere Investition tätigen. Im Beruf werden Partner via Internet kontaktiert oder man kann benötigte Informationen einfach aus dem Webportal des Lieferanten herunterladen. Natürlich ist die Bestellung von Artikeln via Internet in allen Bereichen bereits für viele Kunden und Großunternehmen Standard. Im stationären Einzelhandel besteht hier jedoch oft noch enormer Aufholbedarf. Manche Händler besitzen noch immer keine eigene Webpräsenz und die Nutzung des Internets im geschäftlichen Umfeld beschränkt sich auf das Versenden und Empfangen von E-Mails. Dabei wäre gerade in dieser Branche Potential für die Nutzung des Webs vorhanden, denn viele Einzelhandelsprodukte beschafft sich der Endkunde bereits jetzt via Internet von den Big Playern des Webgeschäfts. Der stationäre Einzelhandel hat aufgrund einiger Merkmale zurzeit noch die Möglichkeit, sich einen Teil des Internetgeschäfts zu sichern. Im Laufe der Arbeit wird dabei auf die Elemente Regionalität, Beratung, Schauräume, persönlicher Zugang und vorhandene Strukturen eingegangen werden.


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Product Details
  • ISBN-13: 9783955494551
  • Publisher: Bachelor + Master Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 95 gr
  • ISBN-10: 3955494551
  • Publisher Date: 26 Aug 2013
  • Height: 254 mm
  • No of Pages: 44
  • Series Title: German
  • Sub Title: Online und Offline Handel erfolgreich verbinden
  • Width: 178 mm


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