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Ecommerce Development Strategy

Ecommerce Development Strategy

          
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About the Book

How consumers select travel service between online and offline mode in travel industryNowadays, the travel industry is operating through two different modes, online and offline respectively. It involves the identification of the competitive strategies adopted by the tour operators. For example, it was found that e-retil travel is platform that is bringing two market forced the demand and supply tour operators and the customers together, and both parties and more inclined towards online mode in near future. Tour operators are gaining by operating at low cost and increasing their business reach when customers get what they desire as per their convenience. For example, many tour operators had promoted tourism destination through website that allow user to use interface for booking transporttion, foreign exchange etc. However, the role of travel operators ( agents) should be assisted any airlines to promote their travel package service by internet more easily, such as tourism destination, arrangement of hospitality, restaurants, transportation tools during their trips.The reasons why consumers choose online travel service include: Firstly, it is online researching hospitality service. Online travel websites can provide many different accommodation furnitures, such as seeking hotel locations, rooms prices comparison, prepaid hotel rooms by visa card payment transaction method, range from luxury five stars deluxe ctegory hotels to small guest houses. The primary need of tourist is to find a place for residing in foreign country or domestic country to ensure whose safety and relaxing needs. Online travel website channel can help whom to find a place, according to his/her needs and paying capacity in the most shorten times.Secondly, it is online restaurant ( food and beverages researching ) service. Full service restaurants are divided into two categories, fine dining and casual dining restaurants . Fine dining restaurants are usually located in the premises of luxury hotels, provide high quality food at premium price with good ambience and highly trained professionals. Thus, travel consumers can also compare the different restaurant food price and seek where is the restaurant and find. What food taste of food supply from the travel agency or travel operator website easily 250 + tour operators are registered with the ministry of tourism ( website of tourism ministry), and the major players in the industry are dealing online and are dominating the travel industry. The major online travel players are Thomas cook, Cox and Kings, make any trips, clear trip, gatra.com and Expedia.The tour operators whether online or offline offers a large number of services to the touists including customized package where the customer selects each element of the tour package, speciallized tourism package and complete tour guide package.Nowadays, the tour operational travel ( agents) are working through two different modes: offline online . Big brands with luge investment are dealing online and enjoying low cost benefits and huge profit margins. When the small tour operators have their market niche and managing have their market niche and managing their profits by dealing offline. It is generally prefer offline mode that is the opportunity for small capital investment or employee number for tour operators. But the large scenario is changing as with the usage of internet by the tour operations have given convenience to the customers and now the customers of modern age have started developing preference for online modern. Thus, internet technology change any countries' travel agents or tour operators' air ticket sale method. So, it brings electronic ticket sale method is more popular to compare to traditional travel paper air ticket sale method.


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Product Details
  • ISBN-13: 9798615672521
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 74
  • Series Title: Ecommerce
  • Weight: 222 gr
  • ISBN-10: 8615672520
  • Publisher Date: 19 Feb 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 203 mm


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