The most up-to-date, comprehensive overview of e-commerce today
E-commerce 2019 is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from well-known companies illustrate how e-commerce is altering business practices and driving shifts in the global economy.
For courses in e-commerce.
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About the Author: About our authors Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first "ed tech" firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.
