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E-Bikes. Der Zukunftsmarkt der Fahrradindustrie?: Eine Branchenstrukturanalyse

E-Bikes. Der Zukunftsmarkt der Fahrradindustrie?: Eine Branchenstrukturanalyse

          
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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,3, Freie Universität Berlin (Management-Department), Veranstaltung: Strategisches Management, Sprache: Deutsch, Abstract: Das Fahrrad ist seit seiner Erfindung vor mehr als 100 Jahren zu einem der bedeutendsten Individualverkehrsmittel unserer Zeit geworden. Neben der ursprünglichen Funktion, ein Transportmittel für kurze und mittlere Strecken zu sein, erfreut sich das Fahrrad nicht erst seit der Entwicklung des Mountainbikes ebenso als Sport- und Freizeitgerät. Im Laufe der Evolution des Fahrrads hat sich ein großes Spektrum an Modellen und Einsatzmöglichkeiten entwickelt. Eine dieser Modellvarianten steht derzeit besonders im Fokus der Fahrradindustrie - das E-Bike. Dieses Fahrrad, welches den Radfahrer mit Hilfe eines Elektromotors beim Treten unterstützt, scheint in Zeiten von steigenden Benzinkosten und einem wachsenden Umweltbewusstsein eine zunehmende Alternative zu benzinbetriebenen Fahrzeugen zu sein. Für die Fahrradbranche, die in den letzten Jahren von niedrigen Gewinnen gekennzeichnet war (vgl. Handelsblatt 1999), stellt das E-Bike sowohl eine zusätzliche Wachstumsquelle als auch eine Erweiterung ihrer bereits bestehenden Produktportfolios dar... ...Welches Potential das E-Bike Segment auf die Attraktivität und Profitabilität der deutschen Fahrradbranche hat, soll in dieser Arbeit untersucht werden. Um die gestellte Frage beantworten zu können, soll in dieser Arbeit eine Branchenstrukturanalyse der deutschen Fahrradindustrie bzw. des E-Bike Segments durchgeführt werden. Die Branchenanalyse nach dem Five Forces Modell von Porter soll dafür als theoretische Grundlage dienen, die grundlegende Attraktivität bzw. Profitabilität der Fahrradbranche bzw. des E-Bike Segments, als Teilsegment dieser Branche, zu analysieren. Anhand dieser Analysen wird dann versucht, die Forschungsfrage zu beantworten und auf die weiteren denkbaren Entwicklungsmöglichkeiten


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Product Details
  • ISBN-13: 9783656463764
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 72 gr
  • ISBN-10: 365646376X
  • Publisher Date: 05 Aug 2013
  • Height: 210 mm
  • No of Pages: 46
  • Series Title: German
  • Sub Title: Eine Branchenstrukturanalyse
  • Width: 148 mm


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