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Dynamisches Pricing und Digitalisierung des Pricings im Dienstleistungsbereich

Dynamisches Pricing und Digitalisierung des Pricings im Dienstleistungsbereich

          
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About the Book

Studienarbeit aus dem Jahr 2023 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1.3, Veranstaltung: ITM61 - Existenzgründung und Marktpositionierung von Technologie-Unternehmen, Sprache: Deutsch, Abstract: Aufgrund der stetig voranschreitenden Digitalisierung, Technologisierung und Globalisierung, ist es für die Sicherung der zukünftigen Wettbewerbsfähigkeit der Unternehmen essenziell sich mit den Ertragssteigerungs-Möglichkeiten des Unternehmens auseinanderzusetzen. Einer der wichtigsten Hebel zur Gewinnsteigerung ist eine geeignete Preisstrategie. Aus diesem Grund wird im Rahmen dieser Arbeit auf die Preisbildung, insbesondere das dynamische Pricings, eingegangen, sodass das Unternehmen für den Vertrieb von Produkten oder Dienstleistungen die passende Strategie auswählen kann. Als Basis erfolgt die Definition des Pricings und die Darlegung der Determinanten der Preisbildung. Das Kapitel 3 beinhaltet die Charakterisierung der statischen Preisfestlegung inklusive der Strategien. Daraufhin werden die Ansatzpunkte zur Preisbestimmung unter dem Aspekt des statischen Pricings aufgeführt. Das darauffolgende Kapitel 4 beginnt mit einer Charakterisierung des dynamischen Pricings inklusive der Determinanten. Im Anschluss werden die Vor- und Nachteile der dynamischen Preisbestimmung dargestellt und das Kapitel endet mit einer Stellungnahme zur Rentabilität des dynamischen Pricings im Dienstleistungssektor. Abschließend endet diese Arbeit mit einer kurzen Zusammenfassung und einem Fazit.


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Product Details
  • ISBN-13: 9783346964359
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 22
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 3346964353
  • Publisher Date: 22 Oct 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 41 gr


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