Fashion today is fast-paced, technologically savvy, and global-and this fourth edition of The Dynamics of Fashion has been updated to be on the cutting edge. Featuring the latest facts and figures, and the most current theories in fashion development, production, and merchandising, this book provides a broad foundation for students hoping to become a part of the industry. Apparel, accessories, cosmetics, home fashions, green design, and more are explored in detail. Hundreds of examples make the business aspect fun. Fresh, forward, challenging, and comprehensive, Elaine Stone's classic text is for those in fashion who want to be both in the now and in the know.
New to This Edition
- More than 150 new full-color photographs highlighting the people, principles, practices, and techniques of the fashion business
- Updated coverage of the latest industry trends, including developments in sustainability, e-commerce, and the use of social media for fashion marketing
- Revised charts and illustrations with up-to-date data
- Updated glossary with more than 500 industry terms
New content and illustrative examples within the following features:
- Fashion Focus reports on the interesting people and events that are influencing fashion right now
- Then and Now highlights the cyclical nature of fashion as seen through yesterday's classics and today's emerging trends
Introducing The Dynamics of Fashion STUDIO--an online tool for more effective study!
Study smarter with self-quizzes featuring scored results and personalized study tips
Review concepts with flashcards of terms and definitions and image identification
Branch out with links to curated online multi-media resources that bring chapter concepts to life
Expand your knowledge by further exploring special features Then and Now and Fashion Focus
This bundle includes The Dynamics of Fashion 4th Edition and The Dynamics of Fashion STUDIO Access Card.
