About the Book
In every passing moment (whether you are aware of it or not) you are in either your Endogenic or Exogenic state of mind. Depending on which state you are in, you feel, think, and act differently. These differences affect how others experience you. They shape your character traits and your path in life. In The Duogenic Leader, Dr. Aebi-Magee presents her innovative and ground-breaking psychological theory about our two states of mind and describes how this discovery can rapidly advance leadership, innovation, intelligence, and personal power. Learning to choose between Endogenic and Exogenic unlocks a realm of self-awareness and psychological knowledge. In an inspiring and uplifting way, Dr. Aebi-Magee guides readers to a new understanding of themselves and others that is clear and thought-provoking. As a leadership consultant for two decades, Dr. Aebi-Magee has helped successful leaders improve their companies, advance their careers, boost strategic thinking, and become greater leaders. A native of Switzerland, Dr. Aebi-Magee has a PhD and masters in psychology from the University of Zürich and earned the title of Psychoanalyst in association with the Freud Institute and the Psychoanalytical Institute of Zürich. The Duogenic Leader takes you on a journey of human discovery. Seeing the Endogenic and Exogenic states in yourself and others leads to startling realizations about awareness, confidence, and authenticity that help you live a richer and more meaningful life. For business professionals, this manifests in a new and deeper understanding of human dynamics, communication, charisma, and leadership. Reading The Duogenic Leader triggers frequent contemplation. It inspires ideas about how you might unlock your innovative potential, overcome self-imposed limitations, better understand others, solve problems faster, have less confusion in life, advance your intelligence, improve your relationships with others, be a better parent, advance your career faster, prevent dysfunctional behavior, find more joy, and lead a more fulfilling life. Critical of Exogenic dominance in society and rich with sharp human observations, The Duogenic Leader offers profound clarity and insight for anyone who wants to advance personally or professionally. Broken into two distinct parts, The Duogenic Leader makes an academic subject fully accessible. Part One precisely explains the underlying dynamics and introduces the new terms "Endogenic" and "Exogenic" to describe the two states of being in which we experience every moment of life. Part Two illustrates more than fifty specific situations that show you how to spot repeating patterns of these dynamics in all aspects of work and life. The author sheds new light on topics like collaboration, trust, confidence, authority, innovation, learning, love, motivation, manipulation, authenticity, power, fear, and dozens of other issues important to business, leadership, and self-development.
About the Author: Dr. Beatrice Aebi-Magee is the founder of Aebi Systems LLC, a management consulting firm providing leadership development services to CEOs, senior managers, and executives from Fortune 100 companies, technology startups, and innovative non-profit organizations. As a leadership consultant for over two decades, Dr. Aebi-Magee helps successful leaders improve their companies, advance their careers, boost strategic thinking, and become greater leaders. A native of Switzerland, Dr. Aebi-Magee has a PhD and masters in psychology from the University of Zürich and earned the title of Psychoanalyst in association with the Freud Institute and the Psychoanalytical Institute of Zürich. She also holds an associate degree of business from KV Zürich Business School and a Swiss federal maturity certificate in Latin and modern languages. Before starting her consulting company, Dr. Aebi-Magee was an organization development project manager at Migros, one of the largest companies in Europe. Beatrice lives in Oregon with her husband John, a two-time Inc. 500 CEO, and their daughter Janice. The lush green landscape, quiet beaches, and hiking in the Columbia Gorge and on Mount Hood are inspiring additions to her life.