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Du Bist Deutschland'?: Motive Der Kampagnen Zur Forderung Des Burgerbewusstseins

Du Bist Deutschland'?: Motive Der Kampagnen Zur Forderung Des Burgerbewusstseins

          
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About the Book

Durch Deutschland muss ein Ruck gehen." (Roman Herzog, Berliner Rede, 1997) Dieser Ruck sollte sich durch die gesamte Gesellschaft ziehen und die Burger auf veranderte Umstande vorbereiten. Die Grundung von Reforminitiativen, wie die Initiative Neue Soziale Marktwirtschaft oder BurgerKonvent, die mit offentlichen Kampagnen die politische Einstellung der Deutschen beeinflussen wollten, war der erste Schritt zur Forderung des Burgerbewusstseins. Die dahinter stehenden Gruppen verfolgten haufig neoliberale Zielsetzungen, die weniger staatliche Eingriffe und mehr burgerliche Eigenverantwortung forderten. Andere Motive hatten dagegen die Initiatoren der im September 2005 gestarteten Kampagne "Du bist Deutschland". Uta Renken untersucht hier die Verbreitung solcher Reforminitiativen. Daruber hinaus beleuchtet sie die Strukturen der zwischen 1997 und 2006 veroffentlichten Kampagnen am Beispiel der Initiative Neue Soziale Marktwirtschaft, BurgerKonvent und Du bist Deutschland. Hierzu wird ein Modell zur Analyse des Aufbaus entwickelt, um auch intransparente Strukturen freilegen zu konnen. Wer waren die Initiatoren? Wer waren die Geldgeber? Welche kreativen Kopfe waren an der Entstehung beteiligt? Wer unterstutzte die Idee? Welche Rolle spielte die offentliche Kampagne? So wird kritisch veranschaulicht, wie diese Aktionen, die eine so breite Offentlichkeit erreichen, in grossere Kontexte eingebettet sind, um einen umfassenden Beitrag zu mehr Verstandnis zu leisten.


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Product Details
  • ISBN-13: 9783828898967
  • Publisher: Tectum Verlag
  • Publisher Imprint: Tectum
  • Language: German
  • Returnable: N
  • Weight: 181 gr
  • ISBN-10: 3828898963
  • Publisher Date: 26 Apr 2009
  • Binding: Paperback
  • No of Pages: 114
  • Sub Title: Motive Der Kampagnen Zur Forderung Des Burgerbewusstseins


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Du Bist Deutschland'?: Motive Der Kampagnen Zur Forderung Des Burgerbewusstseins
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