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Dropshipping im E-Commerce. Eine operative Analyse des Geschäftsmodells

Dropshipping im E-Commerce. Eine operative Analyse des Geschäftsmodells

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Allgemeines, Note: 1.0, BSP Business School Berlin (ehem. Potsdam), Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit dem Thema Dropshipping. Insbesondere soll die Frage beantwortet werden, ob Dropshipping als eine Form des E-Commerce mit Zukunftsperspektiven zu betrachten ist. Hierfür wird zunächst die Entstehungsgeschichte des Droppshippings dargestellt. Anschließend folgt eine Erläuterung des Konzepts und der Grundidee sowie den Vor- und Nachteilen. Im nächsten Schritt wird das Unternehmen Shopify genauer untersucht. Das Unternehmen vertreibt ein cloudbasiertes Shopsystem, mit dessen Hilfe Händler jeder Größe eigene Onlineshops erstellen können. Anschließend wird das Unternehmen MVMT vorgestellt. Anhand dieses Unternehmens sollen die Unterschiede zwischen Dropshipping und anderen Formen des E-Commerce herausgearbeitet werden. In den weiteren Kapiteln werden die Themen Herstellung und Logistik, Zahlungsflussanalyse, Organisation, Marketing sowie rechtliche Probleme behandelt. Einfach zu bedienen, aber schwer zu verstehen und zu beherrschen, hinterlässt die Technologie in fast allen Bereichen unserer heutigen Gesellschaft ihre Spuren. Besonders im Handel gab es in den vergangenen Jahrzehnten große Veränderungen. Die Notwendigkeit der direkten Interaktion zwischen Käufer und Anbieter ist mit dem Aufkommen des elektronischen Handels und der Entwicklung von Plattformen für elektronische Märkte nahezu gänzlich überflüssig geworden. Um erfolgreich zu sein, werden die Online-Plattformen sowohl von externen als auch internen Faktoren beeinflusst. Um die Aufmerksamkeit der Käufer, durch beispielsweise individualisierte Werbung, zu gewinnen, wird das Kaufverhalten durch Datenverarbeitungsalgorithmen analysiert. Dabei werden die für die Geschäftsstrategie des Unternehmens erforderlichen Geschäftsinformationen herausgefiltert. Mit Big Data und Data Mining wird das Profil eines jeden Konsumenten direkt in


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Product Details
  • ISBN-13: 9783346250674
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 40
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3346250679
  • Publisher Date: 13 Aug 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr


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