With more and more companies encouraging casual dress and the wearing of non-suit apparel becoming more common, an increasing number of men are looking for advice on how to strike the right balance. This guide offers practical advice on dressing down with authority, style and comfort - and still dressing to impress. It advises on the intricacies of fabrics, patterns, acessories and colours, and includes sample photographs, easy-to-use charts and quick fashion dos and don'ts. Review "A book especially for the man stuck between his white shirt and tie and his favorite football jersey. Dress Casually for Success... For Men not only gives the do's and don'ts and the how-to's of business casual dressing, but it also includes a chapter titled "Clothes 101" that is a primer on fabrics, fibers and jacket, shirt and pants styles." --Atlanta Journal, 2/21/97"Amid all this confusion comes Dress Casual for Success... For Men (McGraw-Hill, $16.95), which makes sense of this thing called "casual workplace dressing." A ton of books and videos purport to solve the problem facing millions of fashion-impaired chaps who stand before their closets each morning crying, "Oh, dear, what am I supposed to wear?" First, Dress Casual acknowledges that it's OK not to embrace a casual style at work. For those who want to look casual and professional, however, here is a dandy primer for figuring out how to strike the balance without breaking the bank. The book contains plenty of what you-need-in-your-wardrobe lists, too: top 10 lists for "a dress-down casual business look," "a more formal business casual look," "a more dress-up business casual look." Dress Casual for Success is a valuable read. Buy it, read it, live it." --Hood, Marshall, Columbus Dispatch, 10/15/96"In "Dress Casually for Success... for Men" (McGraw-Hill, $17), author Mark Weber points out that "nine out of 10 companies have some form of casual dressing, [including] IBM, Dun & Bradstreet, Burger King, Ford Motor Co., General Motors. . the dressing down of the American workplace isn't a new phenomenon--just one that's gathering steam in the form of media coverage and the fashion industry's capitulation" --Johnson, Marilyn, Atlanta Constitution, 10/18/96"On casual Fridays, how does a man appear to be serious about his career, and not as though he's about to go fishing? "The key is remembering that competition in the boardroom does not disappear with the removal of the jacket and tie," says Mark Weber, Vice Chairman of Phillips-Van Heusen Corp. and author of Dress Casually for Success... for Men, a simple, common-sense approach to Friday dressing. Weber's book can be found at all major bookstores throughout the U.S." --Style Agenda, 08/97"The author covers the basics and details of dressing appropriately and stylishly in the 1990s... with dashes of wit... this is a very practical and easy-reading book" --Rowe, Jeff, The Orange County Register, 10/21/96 From the Back Cover On Dress-down days, are you confused about how casually to dress? Want to feel comfortable and look great every day! Am a projecting the image I want? Suite or Jacket?; Jacket or Sweater?; Tie or Turtleneck?; Slacks, Jeans, Khakis, or Corduroys?; Loafers or Lugsoles?; Earring or not?' Your clothes convey your image. Look right and you'll be successful. Achieving the casual look you want is a matter of knowing yourself and following a few guidelines. Let Dress Casually for Success. . .for Men help you make the fashion decisions that tell the world exactly who you are. Instructive and entertaining, this guide shows today's businessman how to dress down without sacrificing authority and style. With expert advice from the Van Heusen Creative Design Group, the leader in corporate casual sportwear, it guides you from head to toe in projecting the image you want. Along with ideas and tips for developing your own "business casual" style, you'll enjoy pages of photos, eas