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Dreamworks SKG: Traumfabrik im digitalen Zeitalter: Analyse des Aufbaus eines Medienunternehmens

Dreamworks SKG: Traumfabrik im digitalen Zeitalter: Analyse des Aufbaus eines Medienunternehmens

          
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About the Book

Inhaltsangabe: Einleitung: Als im Herbst 1994 Steven Spielberg, Jeffrey Katzenberg und David Geffen bei einer Pressekonferenz die Gründung eines gemeinsamen Medienunternehmens bekanntgaben, reagierte die amerikanische Presse mit Begeisterung und verkündete eine Neubelebung der Medienbranche. Die International Herald Tribune prognostizierte, daß diese Troika der Branche einen „seismischen Schock" verpassen würde. Der Wall Street Journal sprach von einem „Dream Team", das die in Hollywood herrschenden Studios herausfordern und eine neue Dynamik in den Konkurrenzkampf bringen würde. Die hohen Erwartungen an das Trio beruhen auf ihren bisherigen Erfolgen: - Steven Spielberg gilt als der populärste Filmregisseur und Produzent der letzten zwanzig Jahre. Im Laufe seiner Hollywood-Karriere stellte er mit Filmen wie Jaws, E.T. und zuletzt Jurassic Park stets neue Kinokassenrekorde auf. - Der ehemalige Disney-Manager Jeffrey Katzenberg zählt zu den ehrgeizigsten und kompetentesten Studio-Managern Hollywoods. Der Erfolg des Disney-Zeichentrickfilms The Lion King und die Revitalisierung der Animationsabteilung des Walt Disney-Studios wird vor allem ihm zugerechnet. Zusammen mit dem Disney-Chef Michael Eisner baute Katzenberg das Disney-Studio zu einem der bedeutendsten Medienkonzerne aus. - David Geffen erwarb sich mit der Betreuung von Interpreten und Gruppen wie Bob Dylan, James Brown bis hin zu Guns N' Roses und Nirvana den Ruf, einer der einflußreichsten Männer der Musikbranche zu sein. Als Grund für den Zusammenschluß gaben die drei Hollywood-Insider an, daß es wieder Zeit sei, „Filme mit Leidenschaft und nicht mit Kalkül" zu machen und „mehr Geld in junge Talente zu investieren" anstatt in kreativitätsfeindliche Bürokratien. Aufgrund dieser Ankündigungen wurde das neue Unternehmen von Spielberg, Katzenberg und Geffen zu einem kreativen Gegenpol zu den großen Hollywood-Studios stilisiert, die ausschließlich zu global operierenden Medienkonzernen mit großen Verwaltungsa


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Product Details
  • ISBN-13: 9783838661278
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 12 mm
  • Weight: 290 gr
  • ISBN-10: 3838661273
  • Publisher Date: 21 Nov 2002
  • Height: 210 mm
  • No of Pages: 216
  • Series Title: German
  • Sub Title: Traumfabrik im digitalen Zeitalter: Analyse des Aufbaus eines Medienunternehmens
  • Width: 148 mm


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