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What You Don't Know About Social Media CAN Hurt You: Take Control of Your Online Reputation

What You Don't Know About Social Media CAN Hurt You: Take Control of Your Online Reputation

          
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About the Book

Everyone and their mother is online and using social media. What about those that aren't interested? Kerry Rego is the leading social media consultant in Sonoma County, CA and wrote this book with that audience in mind. These individuals and business owners doubt the value of digital media, don't want to use online tools, but need to understand the risks of inaction when it comes to their reputation. Kerry's specialty is helping everyday people navigate and understand the confusing world of new media. Her book is easy to understand, non-threatening, and covers: the meaning of reputation management, risks and liabilities, the effect digital resources have on how business is being conducted today, how even the most basic online tools are useful in maintaining a positive reputation, managing a brand crisis online, legal issues, privacy and communication policies, an Action Item list to get a damaged reputation upgraded, and a simple Strategy to keep it clean with minimal effort and cost. Reputations are being exalted and smeared online every single day and this book arms people with the tools to protect their name.
About the Author: Kerry Rego is a Social Media trainer, technology consultant, and keynote speaker that works with individuals, businesses, government, and non-profits. She educates, implements, and trains people of all ages on new media tools. Kerry is the County of Sonoma Social Media staff trainer, City of Santa Rosa Recreation and Parks Department Social Media instructor, lead trainer for the California Community College grant funded Interactive Internet Mobile Applications for Business program (IIMA4BIZ), a North Bay Business Journal columnist, and a Vistage International speaker. She is a recipient of the North Bay Business Journal's 2011 "Forty Under 40 Award". Kerry started her adventure with technology on a Commodore 64 and a Texas Instrument TI-99/4A. She has 30 years of personal computer experience, 18 years as a multiple subject matter trainer, 17 years of corporate use on both PC and Mac, and has been training in her current capacity for 6 years. Technology continually excites her and it never gets old. Kerry is based out of Santa Rosa, CA in beautiful Sonoma County, an hour north of San Francisco. She was born there and makes it her home with her husband and daughter. *People and tech together, changing the world.


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Product Details
  • ISBN-13: 9780615705576
  • Publisher: Kerry Rego Consulting Books
  • Publisher Imprint: Kerry Rego Consulting Books
  • Height: 229 mm
  • No of Pages: 176
  • Series Title: English
  • Sub Title: Take Control of Your Online Reputation
  • Width: 152 mm
  • ISBN-10: 061570557X
  • Publisher Date: 06 Dec 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 245 gr


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