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Diversity-Management an der Universität Wien: Darstellung und Umsetzung auf Webseiten der Universität

Diversity-Management an der Universität Wien: Darstellung und Umsetzung auf Webseiten der Universität

          
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About the Book

Studienarbeit aus dem Jahr 2009 im Fachbereich Geschlechterstudien / Gender Studies, Note: 1,3, Humboldt-Universität zu Berlin, Veranstaltung: Gleichstellungspolitik und Interdependenzen - Herausforderungen des Theorie- Praxis-Transfers, Sprache: Deutsch, Abstract: Die Websites von Universitäten stellen immer stärker einen Image-Faktor für die Einrichtung dar: Zum einen stellen sie die Universität nach außen dar und zum anderen soll sie die Angehörigen der Universität ansprechen und ihnen Informationen geben. Wirtschaftliche Bedeutung erhalten sie u.a. dadurch, dass in Österreich ein Studienbeitrag an öffentlichen Universitäten erhoben wird. Die Universitäten müssen daher auch über ihren Webauftritt eine positive Außenwirkung erreichen und attraktiv auf möglichst viele Personen wirken. In dieser Arbeit sollen zwei Aspekte betrachtet werden: Zum einen steht die Präsentation des Diversity-Programms auf der Website der Universität Wien im Mittelpunkt. Hier soll untersucht werden, welche Definitionen und aufgestellt werden und aus welcher Logik heraus argumentiert wird. Schließlich soll es zu einer Einordnung des Ansatzes kommen, wie er aus der Online-Darstellung heraus verstanden werden kann: Wird Diversity Management als Minderheitenförderung, als Antidiskriminierungsstrategie, als Image-Kampagne, als verbessertes Ressourcen-Management oder als gesamtheitliche Aufgabe verstanden? Einen zweiten Block bildet die Website der Universität Wien allgemein: Wie werden die Ansprüche des Diversity-Ansätze der Universität Wien auf der eigenen Website umgesetzt? Dabei werden verschiedene Webseiten der Universität untersucht, darunter auch die Seiten der Darstellung des Diversity Managements selbst. Auf letztere wird in dieser Arbeit verwiesen, wenn von der "DM-Website" gesprochen wird, ansonsten sind die übrigen Webseiten der Universität gemeint. Am Ende soll überprüft werden, inwieweit Anspruch und Umsetzung deckungsgleich sind. Als studentischer Mitarbeiter bei der Öffentlichke


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Product Details
  • ISBN-13: 9783640923168
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 91 gr
  • ISBN-10: 3640923162
  • Publisher Date: 24 May 2011
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Sub Title: Darstellung und Umsetzung auf Webseiten der Universität
  • Width: 148 mm


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