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diversificación de la oferta en destinos turísticos

diversificación de la oferta en destinos turísticos

          
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About the Book

Este texto constituye una contribución al estudio de la gestión de la oferta en destinos turísticos desde una perspectiva comercial. La metodología presentada para definir las áreas de desarrollo de productos turísticos en un destino a partir de la segmentación por actividades, ha demostrado ser una vía efectiva en aras de lograr este objetivo, ya que este enfoque permite definir sin pérdida de tiempo qué producto desarrollar y en qué zona. En esta investigación la autora una vez identificadas las mezclas de actividades que realizan los franceses en sus viajes de larga distancia, ha determinado aquellos productos que pueden ser creados en el destino y constituir la base para el desarrollo del mismo de cara a este mercado. La propuesta realizada es un esfuerzo por mejorar la relación entre la oferta turística de La Habana y la demanda de viajes turísticos del mercado francés de larga distancia, la cual puede ser aplicada en otros destinos turísticos que busquen ser sostenibles en un entorno cada vez más competitivo.


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Product Details
  • ISBN-13: 9783846578100
  • Publisher: Eae Editorial Academia Espanola
  • Publisher Imprint: Eae Editorial Academia Espanola
  • Height: 229 mm
  • No of Pages: 80
  • Series Title: Spanish
  • Weight: 127 gr
  • ISBN-10: 384657810X
  • Publisher Date: 22 Dec 2011
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 152 mm


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