About the Book
The Display Advertising Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in up to 100 countries. The Aggregated market comprises of the 23 Products / Services listed. The Products / Services covered (Display advertising Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries. Total Market Values are given for 23 Products/Services covered, including: DISPLAY ADVERTISING REVENUES 1. Display advertising Lines 2. Advertising agency services (Integrated) 3. Advertising creative services 4. Public relations services 5. Display advertising services 6. Display ad serv: Leased display ad media space, large format 7. Display ad serv: Leased display ad media space, transit 8. Display ad serv: Lse display ad med space, st furn & oth urban fix 9. Display ad serv: Leased display ad media space, other 10. Direct mail advertising services 11. Direct mail advertising services: Letter shop services 12. Sales promotion services 13. Signs, custom fabrication, incl banners/a-frame/neon/outdoor/etc. 14. Distribution of advertising materials, other than by mail 15. Coordination of production & delivery of premiums (ad specialties) 16. Display lettering services (sign painting) 17. Other services related to advertising 18. Media representation services 19. Media representation serv: Sale of ad space in print media 20. Media repr serv: Sale-Ad space in media oth than print/TV/radio 21. Merchandise sales 22. Sales of merchandise, not specified by type 23. All other receipts 24. All other operating receipts There are 188 Financial items covered, including: Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation, Trading Profit, Intangible Assets, Intermediate Assets, Fixed Assets (Structures, P + E, Misc.), Capital Expenditure (Structures, P + E, Vehicles, IT, Misc.), Retirements (Structures, P + E, Misc.), Total Fixed Assets, Stocks (Finished Product, Work in Progress, Materials), Total Stocks / Inventory, Debtors, Total Maintenance Costs, Services Purchased, Misc. Current Assets, Total Current Assets, Total Assets, Creditors, Short Term Loans, Misc. Current Liabilities, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Misc. Long Term Liabilities, Workers, Hours Worked, Total Employees, Costs (Raw Materials, Finished Materials, Fuel, Electricity), Total Input Supplies / Materials + Energy Costs, Payroll, Wages, Director Remunerations, Employee Benefits, Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing (Structures, P + E), Total Rental & Leasing Costs, Maintenance (Structures, P + E), Communications Costs, Misc. Expenses, Sales Personnel Costs, Sales Expenses, Sales Materials, Total Sales Costs, Distribution (Fixed + Variable Costs), Premises (Fixed + Variable Costs), Physical Handling (Fixed + Variable Costs), Physical Process (Fixed + Variable Costs), Total Distribution Costs, Correspondence Costs, Advertising (Media, Materials, POS & Display Costs, Events Costs), Total Advertising Costs, Product (Handling, Support, Service Costs), Customer Costs, Total After-Sales Costs, Total Marketing Costs, New Technology + New Production Technology Expenditure, Research + Development Expenditure, Operational & Process Costs, Debtors + Debts. /.. etc.
