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Diseño Y Comunicación Visual: Contribución a Una Metodología Didáctica

Diseño Y Comunicación Visual: Contribución a Una Metodología Didáctica

          
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About the Book

¿Qué es un buen diseño? ¿Algo bello o algo idóneo? Este libro compila las 50 lecciones que Bruno Munari impartió en la década de los sesenta en el Carpenter Center for the Visual Arts de Cambridge (Massachusetts). Eran años de rápidas transformaciones para el diseño gráfico, que apenas había empezado a profesionalizarse y ya debía abordar cuestiones fundamentales como la relación entre arte y diseño o entre artesanía e industria. Munari planteó un profundo cambio de marco al tratar de superar el academicismo y su binomio bello/feo y abogar, en cambio, por los principios de coherencia formal y funcional y el binomio acertado/erróneo. Los elementos de esa transformación se tradujeron en una nueva aproximación a los principios, leyes y posibles realizaciones del diseño gráfico, y a una oportuna reflexión sobre las metodologías didácticas de la comunicación visual. Con casi cincuenta años de historia, este libro forma parte ya del imaginario de varias generaciones de diseñadores y docentes. Esta nueva edición, revisada y actualizada, recupera pues una aportación histórica y fundamental para entender la investigación y la práctica del diseño en su sentido más amplio.
About the Author: Bruno Munari (Milán, 1907-1998) fue diseñador, poeta, escultor, pedagogo y autor de libros infantiles y ensayos. Vinculado al movimiento futurista desde 1927, desarrolló su actividad en los campos diversos del grafismo, el diseño industrial, la experimentación sobre materiales y tecnologías, y la proyección de objetos que integraran utilidad práctica y uso estético. Siempre interesado en la búsqueda de formas de simplificar y clarificar el proceso de diseño, durante los últimos años de su vida se centró sobre todo en temas relacionados con la didáctica, la psicología y la pedagogía, apostando por una educación en el diseño que comenzara en las guarderías. Es autor de numerosos libros de diseño, entre los que destacan Diseño y comunicación visual y ¿Cómo nacen los objetos?, publicados por esta editorial.


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Product Details
  • ISBN-13: 9788425228667
  • Publisher: Editorial Gustavo Gili
  • Publisher Imprint: Editorial Gustavo Gili
  • Height: 889 mm
  • No of Pages: 296
  • Spine Width: 25 mm
  • Weight: 612 gr
  • ISBN-10: 8425228662
  • Publisher Date: 01 Oct 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Sub Title: Contribución a Una Metodología Didáctica
  • Width: 159 mm


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