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Direccion de Proyectos de Procesos de Apertura de Hoteles: Explorando mejores formas de gestionar la apertura de nuevos hoteles

Direccion de Proyectos de Procesos de Apertura de Hoteles: Explorando mejores formas de gestionar la apertura de nuevos hoteles

          
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About the Book

La industria hotelera china ha iniciado la curva de desarrollo hotelero más empinada que jamás haya experimentado el mundo. Se espera que en 2039 China alcance los 9.1 millones de plazas hoteleras, cuatro veces la cifra actual. El desarrollo a esta escala genera dinámicas y desafíos específicos. Serán necesarios enfoques de dirección de proyectos demostrados y ampliamente utilizados en otras industrias para afrontar estos nuevos retos y mejorar la eficiencia y la eficacia de la apertura de hoteles a gran escala. Este libro considera brevemente los planes publicados de futuras aperturas de hoteles en la Gran China para explicar la escala del problema. Analiza por qué los enfoques tradicionales para abrir hoteles no funcionan eficazmente y no son escalables, y por qué las metodologías de la dirección de proyectos son la mejor forma de avanzar. La mayor parte de este libro examina conceptos modernos de la dirección de proyectos para determinar la viabilidad de reorganizar una compañía de gestión hotelera y desarrollar una guía paso a paso para abrir un hotel. El objetivo es usar la dirección de proyectos para abrir hoteles a gran escala de manera eficaz y eficiente. Este libro es un documento de trabajo para altos ejecutivos hoteleros implicados en proyectos de apertura (que quizá sean nuevos en una región de alto crecimiento, nuevos en un cargo relacionado con la apertura de un hotel o nuevos en la dirección de proyectos).
About the Author: Gert Noordzij es un profesional hotelero internacional, experto en la materia de la Dirección de Proyectos Organizacional y candidato doctoral. Gert se graduó en la Hanze College Hotel Management School de Zwolle, en los Países Bajos, y posee un MBA de la Universidad de Saint Joseph de Macao, con especialización en Dirección Estratégica y Marketing y Análisis Económico y Empresarial. También es Asociado Certificado en Dirección de Proyectos (CAPM(R)) del Project Management Institute y posee la Financial Advisor's International Qualification (FAIQ) del Chartered Insurance Institute. Tiene más de 20 años de experiencia en la Gran China y el Sudeste asiático y ha participado en la apertura de más de 30 hoteles. Gert empezó a investigar los procesos de apertura de hoteles en 2008. Su objetivo personal es ayudar a la industria hotelera a transformarse a sí misma adoptando la dirección de proyectos como competencia estratégica. Gert vive en Macao (RAE) con su esposa, sus tres hijos, dos golden retriever y dos gatos.


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Product Details
  • ISBN-13: 9781508684107
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 280 mm
  • No of Pages: 186
  • Series Title: Spanish
  • Weight: 444 gr
  • ISBN-10: 1508684103
  • Publisher Date: 13 May 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 216 mm


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