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Dirección Estratégica en la Empresa Hotelera: Cómo crear valor y ventajas competitivas en la empresa hotelera

Dirección Estratégica en la Empresa Hotelera: Cómo crear valor y ventajas competitivas en la empresa hotelera

          
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About the Book

El sector hotelero presenta particularidades y retos estratégicos que requieren una aproximación diferente a la que se presenta en la literatura clásica y que configura una Dirección Estratégica de la Empresa Hotelera de carácter muy específico.

Si usted es responsable de mantener su empresa hotelera en funcionamiento y de que el negocio sea rentable, en este libro encontrará los medios para resolver muchos de los problemas y retos estratégicos a los que se enfrenta cotidianamente:

  • ¿Cómo y porqué algunos Directivos Hoteleros son capaces de ver las oportunidades que presenta el Entorno y otros no lo son?
  • ¿Quiénes son nuestros clientes y cómo les afectan los cambios en el Entorno?
  • ¿Podemos conseguir más ingresos en los mercados existentes o debemos explorar nuevos mercados?
  • ¿Cómo decidiremos si nuestra empresa hotelera se concentrará en un solo negocio o se diversificará en diferentes negocios?
  • ¿Cómo vamos a competir en segmentos de mercado específicos para conseguir una ventaja competitiva sobre nuestros competidores?
  • ¿Cómo seleccionaremos las Estrategias Competitivas que crearán más valor a largo plazo?
  • ¿Cómo asignaremos nuestros recursos y capacidades a las Estrategias Competitivas seleccionadas para conseguir ventajas competitivas?
  • ¿Cómo se relacionan nuestros objetivos con nuestras Estrategias Competitivas y con las Competencias Centrales y la estructura organizativa necesarias para ejecutar esas estrategias?

Este libro contiene la información y los conocimientos indispensables para:

  • Utilizar los modelos, las herramientas y las técnicas más adecuados para el análisis y el diagnóstico de las tendencias y los retos estratégicos actuales y futuros del sector hotelero, y para la formulación de estrategias competitivas sostenibles a largo plazo.
  • Desarrollar las competencias y habilidades que les permitirán pensar de manera estratégica sobre la formulación y la ejecución de estrategias que creen valor y ventajas competitivas para su empresa hotelera.
  • Aplicar las herramientas de análisis y toma de decisiones estratégicas a su propio hotel, para mejorar su posicionamiento competitivo.
  • Adquirir los conocimientos y ejercitar las competencias necesarias para asumir posiciones de liderazgo en su empresa hotelera.
  • Comprender los conceptos e ideas clave de la Dirección Estratégica, a partir del estudio de casos de empresas del sector hotelero.

Este libro va dirigido a lectores que ya posean cualificaciones o experiencia en la dirección y la gestión hotelera, y que tengan que enfrentar, desde una perspectiva informada, los dilemas y los retos estratégicos a los que se enfrenta el sector hotelero internacional más allá de la gestión de las operaciones cotidianas.

De manera más específica, va dirigido aa la Alta Dirección de Empresas y Cadenas Hoteleras: Consejo de Administración, Director General, Director de Finanzas, Director Comercial, Director de Operaciones, Director de Relaciones Públicas, Director de Recursos Humanos y Gerente General,

También a Estudiantes de Programas de Postgrado y de Educación Ejecutiva sobre Dirección y Gestión Hotelera, Turismo y Dirección y Gestión de Empresas Turísticas.


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Product Details
  • ISBN-13: 9781076799999
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 472
  • Spine Width: 24 mm
  • Weight: 625 gr
  • ISBN-10: 107679999X
  • Publisher Date: 27 Nov 2019
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Cómo crear valor y ventajas competitivas en la empresa hotelera
  • Width: 152 mm


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