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Dinâmica das comunicações de marketing do século XXI

Dinâmica das comunicações de marketing do século XXI

          
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About the Book

O livro aborda os aspectos relacionados com as comunicações de marketing que são muito prevalecentes no século XXI. Em 2018, quando as comunicações de marketing envolvem uma mistura criteriosa de vários tipos de comunicações para obter os melhores resultados globais para os esforços de marketing da empresa, nenhuma empresa pode ignorar a importância das ferramentas existentes há muito tempo para o mesmo com aplicações actuais, tendo em mente a dinâmica em constante mudança dos meios de comunicação e das opções de meios de comunicação. Os meios de comunicação social de apoio, o marketing direto e a promoção de vendas sempre estiveram ao dispor das empresas para serem utilizados ocasionalmente e em simultâneo, tendo em conta os seus objectivos de comunicação de marketing, que são sempre dinâmicos nos tempos hipercompetitivos actuais. O livro faz uma viagem a estes três aspectos das comunicações de marketing e tenta descobrir o que está a ser feito nos tempos actuais com exemplos em todas estas áreas. A Parte A aborda os meios de comunicação de apoio e o seu papel na orientação dos resultados das comunicações de marketing, que podem ser os principais meios de comunicação de algumas empresas. A Parte B discute o papel e a importância do marketing direto em tempos dinâmicos de telemóveis e Internet. A Parte C enumera a importância da promoção de vendas nos tempos actuais.


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Product Details
  • ISBN-13: 9786206132950
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 112
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 6206132951
  • Publisher Date: 26 Jun 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 177 gr


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