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Digitalisierungsmöglichkeiten des Kassenbereichs im stationären Lebensmitteleinzelhandel am Beispiel von REWE

Digitalisierungsmöglichkeiten des Kassenbereichs im stationären Lebensmitteleinzelhandel am Beispiel von REWE

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 1,7, FOM Hochschule für Oekonomie & Management Münster, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, eine Auswahl neuer digitaler Scan- und Bezahlsysteme im Kassenbereich von REWE aufzuzeigen, ihre Vorteile und Grenzen für das Unternehmen und Verbraucher herauszustellen und letztendlich eine Handlungsempfehlung für oder gegen den zukünftigen Einsatz dieser Lösungen auszugeben. Es wird zunächst der Status Quo der aktuell verwendeten Systeme verdeutlicht. Nachfolgend werden ausgewählte digitale Scan- und Bezahlsysteme vorgestellt, die den Kassenbereich digitalisieren können. Ihre aktuellen und potentiellen Einsatzmöglichkeiten im Kassenbereich des Lebensmitteleinzelhandels werden ebenso erläutert. Darauf folgt jeweils eine kompakte betriebswirtschaftliche Betrachtung. Die Arbeit ist in vier Teilbereiche untergliedert. Im ersten Kapitel werden Thema, Anlass und derzeitige Ausgangslage beleuchtet, sowie Aufbau, Umfang und Zielsetzung dieser Arbeit definiert. Der zweite Teil dieser Arbeit erläutert den aktuellen Status Quo der Scan- und Bezahlsysteme im Einzelhandel und wirft einen Blick auf neue Digitalisierungsmöglichkeiten im Kassenbereich. Anschließend werden im dritten Kapitel nach einer kurzen Unternehmensvorstellung die Chancen dieser Digitalisierungsmöglichkeiten mitsamt ihren Einschränkungen für die REWE Group und ihren Konsumenten aufgezeigt. Schlussendlich findet sich im letzten Kapitel ein kritischer Ausblick mit anschließender Handlungsempfehlung. Aufgrund des begrenzten Umfangs dieser Arbeit kann lediglich eine oberflächliche Betrachtung der umfangreichen Materie vorgenommen werden. Es wird daher eine begrenzte Auswahl von digitalen Bezahlmöglichkeiten aufgezeigt, die für den Umfang dieser Arbeit ausreichend beleuchtet werden. Wirtschaftlicher Betrachtungsrahmen ist stets der bundesdeutsche Markt. In Bezug auf den betrieblichen Betrachtungsumfang wird in allen nachfolg


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Product Details
  • ISBN-13: 9783346249302
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346249301
  • Publisher Date: 27 Oct 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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Digitalisierungsmöglichkeiten des Kassenbereichs im stationären Lebensmitteleinzelhandel am Beispiel von REWE
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