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Digitalisierung von Geschäftsmodellen. Eine systematische Literaturanalyse mit praktischem Bezug auf Geschäftsmodellinnovationen und Leadership

Digitalisierung von Geschäftsmodellen. Eine systematische Literaturanalyse mit praktischem Bezug auf Geschäftsmodellinnovationen und Leadership

          
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About the Book

Bachelorarbeit aus dem Jahr 2021 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: In dieser Bachelor Thesis geht es um die Digitalisierung von Geschäftsmodellen mit Fokussierung auf die Schwerpunkte Geschäftsmodellinnovationen und Leadership. Dieses Thema wird mit einer Systematic Literature Review näher beleuchtet. So werden vier aufgestellte Hypothesen beantwortet. Die Thesis gibt eine Antwort auf die Forschungsfrage, welche ganzheitlichen Auswirkungen die durch die Digitalisierung entstandenen Geschäftsmodelle inklusive Geschäftsmodellinnovationen auf andere Unternehmen und unternehmensinterne Prozesse wie Führung und Logistik haben. Das Ziel dieser Arbeit ist es, einen optimalen Überblick, unter den Rahmenbedingungen der Digitalisierung, über die Themen Geschäftsmodelle, Geschäftsmodellinnovationen und Führung sowie auch eine fundierte Analyse der dazu einschlägigen Literatur zu bieten. Für den Bereich Geschäftsmodellinnovationen soll dabei beispielsweise vor allem der Bereich der Logistik durch die Blockchain Methode beleuchtet werden. Die jeweiligen Unterziele, welche sich auf die besagten Themen beziehen, resultieren aus den vorherig-aufgeführten Forschungsstand mit den dazugehörigen Hypothesen zur Lösung der Problemstellung und Beantwortung der Forschungsfrage. Sämtliche aus dieser wissenschaftlichen Arbeit resultierenden Erkenntnisse sollen dann zu mehreren praxisbezogenen Handlungsempfehlungen transformiert werden. Im Detail zielt die-se Arbeit also darauf ab die Maßnahmen und Berücksichtigungsfaktoren für die digitale Transformation zu erlangen als auch aktuelle Geschäftsmodellinnovationen mit deren Anwendbarkeit beziehungsweise Übertragung in die Praxis zu interpretieren. Außerdem sollen Erkenntnisse für Führungskräfte im Umgang mit dem Personal, sich selbst und der Organisation als Ganzes forciert und erzielt werden, um erfolgsversprechende kurz-, m


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Product Details
  • ISBN-13: 9783346634108
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 198
  • Spine Width: 11 mm
  • Width: 148 mm
  • ISBN-10: 3346634108
  • Publisher Date: 29 Apr 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 263 gr


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Digitalisierung von Geschäftsmodellen. Eine systematische Literaturanalyse mit praktischem Bezug auf Geschäftsmodellinnovationen und Leadership
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