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Digitalisierung von etablierten analogen Geschäftsmodellen. Ableitung eines generischen Transformationsmodells aus den Methoden der Business Model Innovation

Digitalisierung von etablierten analogen Geschäftsmodellen. Ableitung eines generischen Transformationsmodells aus den Methoden der Business Model Innovation

          
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About the Book

Masterarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,2, Hochschule Ravensburg-Weingarten, Sprache: Deutsch, Abstract: Die vorliegende Masterthesis befasst sich mit der digitalen Transformation von analogen Geschäftsmodellen etablierter Unternehmen. Jenen Unternehmen fällt es aufgrund historisch entstandener Pfadabhängigkeiten und fehlenden fachlichen Fähigkeiten schwer, sich schnell an die neuen Rahmenbedingungen der Digitalisierung anzupassen. Das Ziel der Arbeit ist deshalb die Erarbeitung eines generischen Ablaufmodells zur systematischen Transformation von analogen zu digitalen Geschäftsmodellen. Bestandteile des Ablaufmodells wurden aus theoriebasierten Erkenntnissen und wissenschaftlichen Ansätzen der Methoden der Business Model Innovation abgeleitet. Es folgte eine Verifizierung des Ablaufmodells durch Expertenbefragungen, welche mittels qualitativer Inhaltsanalyse ausgewertet wurden. Die Ergebnisse der Befragung bestätigten zunächst die anfangs geschilderte Problemstellung. Gleichzeitig konnte eine hohe Bereitschaft seitens der Experten zur allgemeinen Nutzung eines solchen Ablaufmodells festgestellt werden. Dessen generische Ausführung ist vor allem als Leitplankenelement praktikabel und gibt Beteiligten eine Orientierung hinsichtlich des Fortschritts und der komplexen Zusammenhänge in einem digitalen Transformationsprojekt. Dennoch müssen in einem solchen Veränderungsprozess weitere übergeordnete Faktoren berücksichtigt werden, wofür ein Ablaufmodell nur stützend, aber nicht direkt in der Lage ist.


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Product Details
  • ISBN-13: 9783346328403
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 90
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3346328406
  • Publisher Date: 04 Jan 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 127 gr


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Digitalisierung von etablierten analogen Geschäftsmodellen. Ableitung eines generischen Transformationsmodells aus den Methoden der Business Model Innovation
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Digitalisierung von etablierten analogen Geschäftsmodellen. Ableitung eines generischen Transformationsmodells aus den Methoden der Business Model Innovation
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