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Digitalisierung im Privatkundengeschäft. Chancen, Herausforderungen und Risiken für Banken

Digitalisierung im Privatkundengeschäft. Chancen, Herausforderungen und Risiken für Banken

          
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About the Book

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Bank, Börse, Versicherung, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Zielsetzung der Hausarbeit ist es, den Lesern die Chancen, Herausforderungen und Risiken der Banken im Zeitalter der Digitalisierung aufzuzeigen. Im Kern der Hausarbeit steht eine wichtige Frage, welche im weiteren Verlauf beantwortet werden soll. Zunächst wird die Frage der Wettbewerbsfähigkeit von Banken diskutiert und wie diese erhöht werden kann. Die Veränderungen, die dazu notwendig sind sowie deren konkrete Auswirkungen sind ebenso ein zentraler Aspekt. Außerdem werden Chancen und Risiken dieses Wandels im Folgenden diskutiert. Das derzeitig anhaltende niedrige Zinsniveau bringt Finanzinstitute in eine schwierige Situation und stellt sie vor eine besondere Herausforderung. Massiver Kostendruck und ein weitverbreitetes Misstrauen der Kunden erfordern ein grundsätzliches Umdenken bei den Banken. Um keine Kunden an Wettbewerber oder sogar Fremdanbieter zu verlieren, müssen Banken digitale Angebote zum integralen Bestandteil ihres Angebots machen. Die eigentliche Herausforderung der Banken besteht darin, ein zukunftsfähiges Geschäftsmodell zu entwickeln und dieses kontinuierlich zu überprüfen. Der Grund für zahlreiche Schließungen von Bankzweigstellen und Abbau von Personal ist, dass die Zahl der Onlinekonten zunehmend steigt und Kunden ihre Bankgeschäfte im Zuge der Digitalisierung über das Internet abwickeln. Ein weiterer Grund sind rückläufige Erträge sowohl im Zinsgeschäft als auch im Provisionsgeschäft. Aktuell zahlen Finanzinstitute Negativzinsen in Höhe von 0,4% für ihre Einlagen bei der Bundesbank. Um den Kundenwunsch nach einer schnellen und weitreichenden Abwicklung ihrer Geschäfte gerecht zu werden, soll das Angebot um neue digitale Dienste erweitert werden. Dadurch sollen Kunden eine langfristige Geschäftsbeziehung aufbauen un


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Product Details
  • ISBN-13: 9783346216540
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 32
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346216543
  • Publisher Date: 18 Mar 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 54 gr


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Digitalisierung im Privatkundengeschäft. Chancen, Herausforderungen und Risiken für Banken
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Digitalisierung im Privatkundengeschäft. Chancen, Herausforderungen und Risiken für Banken
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