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Digitales Geschäftsmodell des Unternehmens "FarmMarket"

Digitales Geschäftsmodell des Unternehmens "FarmMarket"

          
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About the Book

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,7, Hochschule Fresenius Idstein, Sprache: Deutsch, Abstract: In der Arbeit geht es darum, ein Geschäftsmodell für ein fiktives Unternehmen zu erarbeiten. Digitale Technologien haben sich in den vergangenen Jahren mit dem Hintergrund der Digitalisierung und der Industrie 4.0 etabliert. Unternehmen sind dazu gezwungen ihre Produkte, Dienstleistungen, Prozesse und Geschäftsmodelle entsprechend anzupassen, um am Markt bestehen zu können und somit zu verhindern, dem digitalen Darwinismus zum Opfer zu fallen. Die Digitalisierung ist aktuell eines der prägendsten Themen weltweit, denn immer mehr Bereiche der Wertschöpfung werden digitalisiert. Die Gesellschaft, Wirtschaft und Technik werden mittels neuer digitaler Technologien beeinflusst und revolutioniert. Unternehmen wie Amazon, Apple oder Google sind in kürzester Zeit entstanden und gehören heutzutage zu den wichtigsten und vor allem mächtigsten Konzernen der Welt. Mit ihren neuartigen Geschäftsmodellen revolutionieren sie die Grundprinzipien ganzer Branchen und setzen Meilensteine in der technologischen und gesellschaftlichen Entwicklung der Zukunft (Kreutzer et al., 2017; Raveling, 2020). Die Digitalisierung breitet sich durch die Industrie 4.0 auch in der traditionellen Industrie aus. Neue Herausforderungen für bestehende Unternehmen ergeben sich durch verschiedenste Algorithmen, Big Data, Cloud, intelligente Systeme und Vernetzungen. Durch diese Technologien werden ganzheitlich neue Formen der Wertschöpfung generiert. Deutschland besitzt einen sehr starken Industriesektor und gerade hier ist es wichtig, mit der Zeit zu gehen und sich zu etablieren (Statistisches Bundesamt, 2021). Allein der Lebensmitteleinzelhandel erreichte im Jahr 2021 einen gesamten Umsatz von 149 Milliarden (Statista, 2022). Die Lebensmittelbranche steht vor vielen Herausforderungen, da sich Konsumenten bei der Ernährung nicht allein


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Product Details
  • ISBN-13: 9783346973504
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346973506
  • Publisher Date: 15 Nov 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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