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Digitaler Darwinismus: Der Stille Angriff Auf Ihr Geschäftsmodell Und Ihre Marke. Das Think!book

Digitaler Darwinismus: Der Stille Angriff Auf Ihr Geschäftsmodell Und Ihre Marke. Das Think!book

          
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About the Book

Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf das Internet und der Entstehung von Big Data in Verbindung mit leistungsstarken Cloud-Technologien auf uns zukommen. Denn: Wissen Sie, welche Gefahren und Chancen mit der zunehmenden Digitalisierung von Produkten und Services einhergehen, welche Macht den sozialen Medien innewohnt und wie diese bestehende Geschäftsmodelle aushebeln und Marken gefährden - aber auch zum globalen Erfolg verhelfen können?

In der zweiten, vollständig überarbeiteten und erweiterten Auflage haben Ralf T. Kreutzer und Karl-Heinz Land weitere Treiber des digitalen Darwinismus identifiziert. Integriert wurden: dieweiter steigende Dynamik in der Vernetzung von Menschen, Dingen und Services; gravierende Innovationssprünge mit neuen Lösungskonzepten; die steigende Bedrohung "etablierter" Anbieter und tausend neue Chancen für Innovatoren, Kreative und Mutige, die die Zeichen der Zeit erkennen und nutzen. Außerdem wurde das für eine digitale Transformation unver

zichtbare Aufgabenfeld Change-Management umfassend integriert.


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Product Details
  • ISBN-13: 9783658113056
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 405
  • Series Title: German
  • Sub Title: Der Stille Angriff Auf Ihr Geschäftsmodell Und Ihre Marke. Das Think!book
  • Width: 170 mm
  • ISBN-10: 3658113057
  • Publisher Date: 30 Jan 2016
  • Edition: 0002-2., Vollst. Ube
  • Language: German
  • Returnable: Y
  • Spine Width: 22 mm
  • Weight: 670 gr


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