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Digitale Revolution in der Musikindustrie - Die Veränderung der Geschäftsmodelle in der Musikindustrie durch Social Media

Digitale Revolution in der Musikindustrie - Die Veränderung der Geschäftsmodelle in der Musikindustrie durch Social Media

          
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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 91 Punkte (1,5), Cologne Business School Köln, Sprache: Deutsch, Abstract: Die Musikindustrie befindet sich im Wandel. Um es mit den Worten von Cohen, dem ehemaligen Vize-Präsidenten des Major Labels EMI zu sagen: "Musik 1.0 ist tot". Hervorgerufen wird dieser Wandel durch den Einfluss neuer Medien wie dem Internet oder Mobilfunk, die seit Jahren zu einer zunehmenden Digitalisierung unserer Gesellschaft beitragen. Ergebnisse dieser fortschreitenden Digitalisierung sind ein verändertes Konsumverhalten, neue Endgeräte sowie neue Vermarktungswege. Außerdem haben sich auch die rechtlichen, politischen und technologischen Gegebenheiten im Umfeld der Musikindustrie in den letzten 10 Jahren stark verändert. Im Zuge der Digitalisierung spielen auch die Social Media eine große Rolle. Nach Hettler löst Social Media die geographischen Mauern zwischen Menschen auf. Interessante Songs oder Videos auf YouTube verteilen sich wie ein Lauffeuer durch soziale Netzwerke wie Facebook, Twitter und Co. und machen tags zuvor noch unbekannte Künstler über Nacht zu Stars. Die Digitalisierung und damit einhergehend Social Media, führen zu einer Veränderung der Rahmenbedingungen der Musikindustrie. Es entstehen neue Geschäftsmodelle und die alten, jahrelang erfolgreich funktionierenden Geschäftsmodelle werden durch die neuen substituiert. Im Rahmen dieser Bacheor Thesis werden alte und neue Geschäftsmodelle vorgestellt und analysiert. Außerdem wird die Forschungsfrage, inwieweit die neue Kommunikation durch Social Media die Geschäftsmodelle der Musikindustrie verändert, beantwortet. Anfangs werden grundlegende theoretische Zusammenhänge der Musikindustrie erläutert. Die alten Rahmenbedingungen werden vorgestellt, welche auch rechtliche Aspekte mit sich bringen. Darüber hinaus wird anhand des alten Kommunikationsmodells einmal näher erläutert, wie die Unternehmen der Musikindustrie aufb


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Product Details
  • ISBN-13: 9783656531333
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3656531331
  • Publisher Date: 25 Nov 2013
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Weight: 95 gr


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