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Digitale Instrumente zur Bindung von Hersteller und Kunden an die Wertschöpfungskette einer Luftverkehrsausbildungsorganisation

Digitale Instrumente zur Bindung von Hersteller und Kunden an die Wertschöpfungskette einer Luftverkehrsausbildungsorganisation

          
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About the Book

Masterarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1.3, Europäische Fernhochschule Hamburg, Sprache: Deutsch, Abstract: Das Ziel der vorliegenden Arbeit ist es, mit Hilfe der Informationstechnologie und nach Entwicklung einer geeigneten Strategie, die Hersteller und Kunden so an die Wertschöpfungskette der LAT Switzerland (ATO) zu binden, dass durch diese Verknüpfung ein digitales Modell entsteht, welches dem Beispielunternehmen einen unschätzbaren Wettbewerbsvorteil bieten wird. Durch Ausführungen in die Landschaft der betriebswirtschaftlichen Theorie wird zunächst die Basis geschaffen, um später das praktische Beispiel mit seinen innovativen Komponenten anhand eines klar definierten Aktionsplans Schritt für Schritt in das ganzheitliche Modell, als zentrales Element dieser Arbeit, zu überführen. Den Ausgangspunkt der Entwicklung bildet das kritische Durchleuchten des Wettbewerbsumfeldes, in der sich die ATO befindet. Dabei lässt sich feststellen, dass ein erhebliches Gefahrenpotential durch neueintretende Konkurrenten und der erhöhten Verhandlungsmacht von Schlüsselkunden besteht. Eine an die Bedürfnisse einer Luftverkehrsausbildungsorganisation adaptierte Strategie, bei der die wichtigsten Stärken der ATO zur Geltung kommen sollen, wird das Fundament für eine langfristig erfolgreiche Kooperation mit den wichtigsten Anspruchsgruppen und ein effizientes Mittel zur Bekämpfung der adversen Wettbewerbskräfte darstellen. Darauf aufbauend werden unter Einsatz der modernen Informationstechnologie digitale Instrumente entwickelt, die es der LAT Switzerland erlauben sollen, die gewählte Strategie operativ umzusetzen. Es werden auch Möglichkeiten aufgezeigt, wie die Flexibilität der Kunden maximiert und dem Informationsbedarf des Dienstleistungserbringers entsprochen werden kann. Schließlich soll durch die Verknüpfung der Strategieumsetzungsmassnahmen und deren Integration in die interne IT-Architektur der ATO unter d


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Product Details
  • ISBN-13: 9783668567436
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 168
  • Spine Width: 10 mm
  • Width: 148 mm
  • ISBN-10: 3668567433
  • Publisher Date: 25 Aug 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 227 gr


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Digitale Instrumente zur Bindung von Hersteller und Kunden an die Wertschöpfungskette einer Luftverkehrsausbildungsorganisation
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Digitale Instrumente zur Bindung von Hersteller und Kunden an die Wertschöpfungskette einer Luftverkehrsausbildungsorganisation
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