Home > Business & Economics > Business & management > Sales & marketing > Public relations > Digital PR Playbook: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth
6%
Digital PR Playbook: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth

Digital PR Playbook: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

Looking to elevate your digital PR game? Want to unlock the true power of digital PR? The Digital PR Playbook delves into its dynamic fusion of traditional PR, content marketing and SEO.

The book has been written by JBH's team of experts, who have over a decade's worth of experience working on digital PR strategies and campaigns for B2B and B2C clients. It will offer you useful advice and insight, alongside real-life examples that you can utilise to execute your own PR strategy.

What you'll learn?

  • The Basics: What is digital PR? Why do you need it?
  • Links: A deep dive into link building, the different types of backlinks, and how to execute a successful backlink campaign.
  • Campaign Planning: Expert tips on creating a campaign from ideation, through to creation, and outreach
  • Digital PR Tactics: Hero campaigns, newsjacking, feature pitching, product placements, and leveraging internal experts.
  • Outreach: How to write outreach emails and create media lists, to international outreach, and how to ask for those all-important links.
  • Google Search Algorithms: The impact of new updates and algorithms on your digital PR efforts.
  • Measurement and Performance: KPIs, Share of Search, and Quality vs Quantity of links. Digital PR and SEO
  • Terms: The PR Dictionary provides you with a definition of all the most used Digital PR and SEO terms in the industry.

Who is this book for?
Whether you're new to the PR scene or you consider yourself already a pro, this playbook is beneficial for all levels. It will equip you with the tactics you'll need to know to earn those quality links, increase rankings, and drive brand growth.

About JBH
Launched in 2013 by three friends and colleagues, JBH is a digital PR and SEO agency with offices in Manchester and London.

Our award-winning team has built a reputation for delivering outstanding results for brands around the world. Our unique blend of SEO strategy, on-page performance, and digital PR campaigns consistently generates results with measurable impact that line up with important commercial goals.

We're experts at earning highly relevant and authoritative backlinks that, when combined with effective on-page and technical SEO strategies, have been proven to boost organic visibility and build brand fame.


Best Sellers



Product Details
  • ISBN-13: 9781399994156
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Aaron Jackson
  • Height: 216 mm
  • No of Pages: 226
  • Spine Width: 12 mm
  • Weight: 267 gr
  • ISBN-10: 1399994158
  • Publisher Date: 11 Sep 2024
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth
  • Width: 140 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Digital PR Playbook: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth
Amazon Digital Services LLC - Kdp -
Digital PR Playbook: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Digital PR Playbook: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!