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Digital Marketing Leitfaden: Strategien fur Wachstum

Digital Marketing Leitfaden: Strategien fur Wachstum

          
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About the Book

Vorsprung gewinnen durch strategisches Wachstum mit Digital MarketingDer Leitfaden fur Digital Marketing ist ein roter Faden fur alle Marketing-Verantwortlichen, Manager und Studenten, die Digital Marketing strategisch planen und systematisch durchfuhren mochten. Das Buch hat viele Praxisbeispiele, ist leicht verstandlich und wird von vielen Experten empfohlen.Durch die Digitalisierung verandert sich das Marketing in einem phanomenalen Tempo. Innovative Technologien verandern die Art und Weise, wie Unternehmen und Kunden auf globaler Ebene miteinander interagieren und kommunizieren. Das Buch „Digital Marketing“ ist ein praktischer Leitfaden zum Digital Business mit den Regeln neuer Medien und der Erforschung der neuen Kunden Generation. Es erlautert digitale Marketing-Strategien mit Crossmedia-Kampagnen, die mit Marketing-Hubs und Kunstlicher Intelligenz automatisiert ausgespielt werden.Experten-Meinungen zum BuchProf. Dr. Bodo Kluxen (Universitat Fuzhou, China und Hochschule Fresenius): Zum Thema Digital Marketing in Theorie und Praxis findet sich derzeit nichts Intelligenteres auf dem Markt. Man spurt den hohen Praxisbezug der Autorin und ihre Praxis-Erfahrungen. Die Themen und Beispiele sind hochaktuell. Durch eine Roadmap und Leitfaden konnen die Themen sofort angewandt werden.Prof. Dr. Markus Kiefer an der FOM Claudia Hilker hat bislang bereits beachtliche Fachbucher vorgelegt. Dabei hat sie nicht den Anspruch erhoben, Social Media Marketing, Online-Marketing und Content Marketing neu zu erfinden. Aber sie hat mit ihren gleichermaßen systematischen wie umsetzungsstarken Publikationen stets bemerkenswerte, orientierende und fur Klarheit sorgende Beitrage zur Fachdebatte geliefert.Prof. Dr. Volker Eickenberg an der FOM Frau Prof. Dr. Hilker zeigt mit ihrem neuesten Werk Losungen auf, die Anregungen bieten, die zur Entwicklung von neuen grundsatzlichen Entscheidungen mit langfristigen Auswirkungen fuhren konnen. Die Autorin liefert somit einen wertvollen Beitrag, um die digitalen Aktivitaten der Unternehmen in konkrete Umsatzzahlen zu verwandeln.Prof. Dr. Michael Bernecker, Geschaftsfuhrer Deutsches Institut fur Ein Werk wie dieses ist Gold wert fur alle, die eine Grundlage fur die Weiterentwicklung ihres Marketings hin zu den modernen Anspruchen der digitalen Welt suchen. Claudia Hilker bietet strategische Ansatze und praktische Leitfaden fur die wichtigsten Marketing-Aktivitaten. Das Buch dient als Grundlagenwerk fur digitale Neulinge und gibt auch erfahrenen Marketers neue Denkanstoße fur ihre Strategien.


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Product Details
  • ISBN-13: 9783748194583
  • Publisher: Books on Demand
  • Binding: Hardcover
  • Language: German
  • Width: 520 mm
  • ISBN-10: 3748194587
  • Publisher Date: 3/8/2019
  • Height: 226 mm
  • Weight: 19 gr

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