This accessible guide for senior executives and board members shines a light on what you need to know about the digital landscape, how to predict future trends, and what boards should consider in managing a holistic digital strategy across the organization.
Author Jennifer Wolfe, helps those in C-suite positions break down status-quo culture and shatter the silos that are holding their companies back in order to better meet the demands of a complex and rapidly changing digital environment with more collaborative and open processes.
In Digital in the Boardroom, Wolfe, a true leader on the future of the Internet, draws upon her unique background as a trusted advisor to c-suite executives, tech start-up entrepreneur, intellectual property lawyer, and expert in public relations, process improvement, and global Internet policy to provide you with valuable insights, including:
- Signals of change
- The next generation of the Internet and new top-level domains
- Cybersecurity
- Social networking
- Content
- Data optimization
- How to manage digital at the board level
In this era of the digital transformation, it's up to top-level executives to create a strategy to take on what's to come-this book shows you how.
About the Author: Jennifer C. Wolfe, Esq., APR, SSBB, is a global thought leader in identifying developing technology trends and helping senior executives and board members prepare their companies for the digital future with an extensive client list that includes Microsoft, Nestlé, Procter & Gamble, and Scripps Networks Interactive, to name just a few.
She has served as a trusted advisor to c-suite executives, been the managing partner of a top ranking intellectual property law firm, trained for board service from the most prestigious organizations, invested in and served on the boards of numerous tech start-ups, and gained national accreditation in public relations and process improvement.
Wolfe is currently the CEO of Dot Brand 360, an agency specializing in C-suite digital strategy, and a regular contributor to websites and publications including Click Z, SEO Watch, CIO Magazine, BusinessWeek, and the National Law Journal on digital marketing and the future of the Internet.
Her prior books, Domain Names Rewired and Brand Rewired, published by Wiley, were widely recognized as forward thinking and innovative.
