Through conversations with State Department officials, ambassadors, public relations executives, public policy experts, and academics, Digital Diplomacy explores what it means to be innovative in foreign policy and diplomacy. These leading experts explain what are the new dynamics, developments, trends, and theories in diplomacy brought on by the digital revolution in which non-state actors play an active role. Such access now provides diplomats the means to influence the countries they work in on a massive scale, not just through elites. The book’s focus on innovative approaches shows how both public and traditional diplomacy have been transforming foreign policy in the 21st century, highlighting new means and trends in conducting diplomacy and implementing foreign policy. The enhanced e-book version features interviews with the experts who appear in the book, including Carne Ross, the “rock star” of digital diplomacy; Teddy Goff, the Digital Director for President Obama's 2012 Campaign; Lara Stein, Director of TEDx; Ambassador David Thorne, Senior Advisor to the Secretary of State, and more.

Table of Contents:
Foreword Claudio Bisogniero, Ambassador of Italy to the United States Preface: Naked Diplomacy Tom Fletcher, British Ambassador to Lebanon Acknowledgments Introduction: The Road To Diplomacy 3.0 Andreas Sandre Part One: Traditional Vs. Innovative Chapter 1: Twenty-First Century Statecraft A conversation with Alec J. Ross, Senior Advisor for Innovation to the U.S. Secretary of State (2009-2013) Chapter 2: The Arab Spring of Diplomacy A conversation with Charles Firestone, Executive Director, Communications and Society Program The Aspen Institute Chapter 3: From A Skeptic’s Point Of View A conversation with Carne Ross, Founder and Director, Independent Diplomat Chapter 4: The Clinton Revolution A conversation with Kim Ghattas, BBC State Department Correspondent, and author of The Secretary: A Journey with Hillary Clinton from Beirut to the Hearth of American Power Chapter 5: The Pillars of Digital Diplomacy A conversation with Macon Phillips, Coordinator, International Information Programs, U.S. Department of State Chapter 6: Let’s Talk Strategy A conversation withTeddy Goff, Digital Director, Obama 2012 Chapter 7: Pioneering Twitter Diplomacy A conversation with Arturo Sarukhan, Ambassador of Mexico to the United States (2007-2012) Chapter 8: Diplomacy in 140 Characters Or Less A conversation with Matthias Lüfkens, Practice Leader Digital EMEA and author of @Twiplomacy, Burson-Marsteller Chapter 9: From Davos To Global Virtual Communities A conversation with Adrian Monck, Managing Director, Head of Public Engagement, World Economic Forum Chapter 10: Engaging the World A conversation with Stéphane Dujarric, Spokesperson of the Secretary-General of the United Nations and Deborah Seward, Director of Strategic Communications, Department of Public Information, United Nations Chapter 11: The Power of the Hashtag A conversation with: Chris Messina, Godfather of the Hashtag Chapter 12: Content Matters A conversation with Lance Ulanoff, Chief Correspondent and Editor-at-Large, Mashable Chapter 13: The Numbers behind Social Media A conversation with Vincenzo Cosenza, Social Media Strategist, BlogMeter Part Two: The True Nature of Innovation Chapter 14: The Power of Ideas A conversation with Lara Stein, Founder and former Director, TEDx and TED Prize Chapter 15: The Innovation Lab A conversation with Joi Ito, Director of the MediaLab, The Massachusetts Institute of Technology Chapter 16: Innovation: Buzzword or Reality? A conversation with Alexander B. Howard, Fellow (2013-2014), Tow Center for Digital Journalism, Columbia University’s Graduate School of Journalism and Research Fellow (2013), Networked Transparency Policy Project Ash Center, John F. Kennedy School of Government, Harvard University Chapter 17: Training Minds and Ideas A conversation with Nick Martin, Founder and CEO, TechChange Chapter 18: Innovative Ideas for New Challenges A conversation with Alain Brian Bergant, Secretary General, Bled Strategic Forum, Ministry of Foreign Affairs of the Republic of Slovenia and Timotej Šooš, Director of the Young Bled Strategic Forum and Digital Diplomacy Coordinator, Ministry of Foreign Affairs of the Republic of Slovenia Chapter 19: Innovation for Development A conversation with: Aleem Walji, Director, Innovation labs, The World Bank Part Three: Beyond Innovation and Social Media Chapter 20: Power in Our Hyper-Connected World A conversation with Anne-Marie Slaughter, President, New America Foundation Chapter 21: A New Space for Diplomacy A conversation with Robert Kelley, Assistant Professor, School of International Service, American University Chapter 22: Digital Building Blocks for Democracy A conversation with Petrit Selimi, Deputy Minister of Foreign Affairs of Kosovo Chapter 23: An Incubator of Ideas and Growth A conversation with David H. Thorne, Senior Advisor to the U.S. Secretary of State Chapter 24: From Machiavelli To The Digital Age A conversation with Gianni Riotta, Member of the Council on Foreign Relations and Pirelli Visitor Professor, Princeton University Chapter 25: Technology and Freedom A conversation with Marietje Schaake, Member of the European Parliament Chapter 26: The Potential of Big Data A conversation with JR Reagan, Principal, Deloitte & Touche Biographies Bibliography