How can you, as the leaders and managers, in organizations cope with employee retention challenges ?Why are various measures taken to keep people motivated and stay do not yield the desired results? How do the Employers along with HR professionals everywhere have wrestled with the idea of employee engagement for many years and still struggle to find solutions to understand the employees fully? How retention issues are important when attempting to create the ideal workplace.?Organizations have relied on one type of engagement policy that typically remains unchanged.Most policies hardly have any differentiation for the newer generations of employees. As the millennial generation grows in the workforce strength and the older generation retires the need to develop new employee engagement models taking into account the generational differences is a necessity.This book highlights many of the social psychological, cultural and organizational issues that differentiate generations and cultures and explains why employee engagement is the top challenge for business leaders and HR professionals.This book is expected to serve as an enabler in enhancing the effectiveness of every manager and leader who is vested with responsibility to manage people in organizations. Students of HR, business leaders, decision makers, compensation specialists who architect employee compensation and reward plans can benefit immensely from this book. This is one such attempt and the book will help those managers who have people management responsibility to be effective in gaining insight into the psychology behind the workplace motivation of employees through deployment of proper reward, recognition programs. This book can help to ensure designing the most effective strategy to enhance employee engagement. In this book, one can learn about the good and the bad side of instituting the employee reward programs. Effort is made to suggest simple and powerful and low-cost, but most effective methods to enhance employee engagement many times over. The book also lets one know, how some great organizations succeeded in implementing the rewards and recognition plans effectively and manage to be the dream company for many people. Think of being an effective HR person with the help of the tools described here.