⦁Movie and music digital industry entertainment needs demand increasesOn movie and music digital market excess demand view, instead of online television is popular to be accepted to any audience nowadays, I feel that any movie products ought follow music products to develop to digital media entertainment channel more than traditional television watching channel in order to attract many audiences. I indicate the reasons as below: The cloud technological development is rapid, any music listeners or moive audiences can download any songs to listen from cloud channel easily. The cloudhas been used as a metaphor to denote the internet since the latre 1960s and early 1970s, when Vinton Cerf, Robert Kahn, Robert Metcalfe, Leonard Kleinrock, Larry Roberts and many others invented the technologies behind the network of networks. A cloud was considered to be a useful and enough symbol that could be used to summarize all the resources, cables and gadgets conneting the computers at the nodes of the network. These days, the cloud technology is still used as a metaphor for the internet, but it also convenys other meanings. For more than 20 years, the computer company Sun Microsystems pushed the slogan " The network is the computer". Sun suggested back in those days that the resources in the Cloud would soon become so powerful that the computers at the network nodes would no longer have to be sophisticated and expensive bur could be made extremely simple and cheap. Eventually, technology dod not choose exactly that path, bur in some respects, the cloud is the only field ofmusic to emphasize how the music industry has completeky shifted its centre from the physical to the virtual from the Disk to the cloud. Manyn years have passed since young party-goers relied on CDs for music, and today it is also less common to play MP3s stored on their computers or iPods. Instead, increaingly, they listen to music from YouTube, last or other Web-based music service; or they download a party mix from a file -sharing network such as LimeWire. Music is no longer something that mainstream audiences own and collect music is in the cloud. So, movie industy ought follw music industry, I means that any kinds of movie can be download from cloud to watch. It can bring this advantage, for example, the movie manufacturer can evaluate how many audiences number, they choose to watch its movie among the other movie competitors every month, every week, even every day. So, it can gather the data to know whether their click times to watch its movie every day. Then it can compare their visitors' click to watch its movie times between other similar kinds of movie manufacturers whether whom have more click times to watch their movies every day. Consequently, it can analyze their click times data to attempt to find whether what factors cause it have less visitors number to click its movie to watch on the day. So, cloud technology can help movie manufactuers to gather data to predict how and why their audiences number can either increase or decrease as well as finding what the factors influence their watching tastes to the movie change suddenly. Nowadays, movie and music industry is encountering new economy period. In the new digital media movie or music economy, it is still important to know how the audience uses intellectual property, but it is more or less impossible to regulate and police that use. I borrow a terms from network theory, connectivity to explain the new situation. Connectivity is a meausre of how well the members of a network are connected. A network is considered to have a high level of connectivity if most of its memebers are connected to each other.In a network with high connectivity, information, money, norms etc. easily flow between the members.