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Diferença persuasiva entre imagem e texto

Diferença persuasiva entre imagem e texto

          
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About the Book

Análise do funcionamento da consciência durante os atos mentais que permitem a indução do comportamento humano após seu contato com os produtos oferecidos pelos canais de informação, que empregam imagem e texto como estratégia para gerar consumo. O método empregado aproveita a fenomenologia de Husserl, Sartre e Merleau-Ponty para explicar, por meio do caráter intencional da consciência, nossa relação semiótica com a realidade. Dentro desta realidade, fazemos o recorte epistemológico para entender as diferenças nas dinâmicas de subjetivação das imagens e dos textos. Para isso descrevemos seu funcionamento no ato da percepção, origem da diferença persuasiva entre um e outro objeto apreendido. Feito isto, descobrimos que, em relação à quantidade, o poder persuasivo das imagens é maior, não pela capacidade de nos dobrar pela força, mas pela sutileza com que alcança nosso imaginário (...).


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Product Details
  • ISBN-13: 9783639684544
  • Publisher: Novas Edicoes Academicas
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 3639684540
  • Publisher Date: 22 Jul 2014
  • Height: 229 mm
  • No of Pages: 124
  • Series Title: Portuguese
  • Weight: 195 gr


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