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Die Ökonomisierung Der Distribution

Die Ökonomisierung Der Distribution

          
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Während in den vergangenen Jahrzehnten die Probleme der Rationalisierung des Produktionsprozesses in Wissenschaft und Praxis breiteste Beachtung fanden, wen- dete sich den Rationalisierungsproblemen in der Distribution lange Zeit nicht die der Bedeutung dieses wirtschaftlichen Tätigkeitsbereichs entsprechende Aufmerk- samkeit zu. Das hatte vornehmlich zwei Gründe. Einmal waren mit Beginn des technischen Zeitalters um die Jahrhundertwende in der Produktion durch Maschi- neneinsatz Rationalisierungserfolge zunächst relativ leicht und groß erreichbar, während die Distribution aus der Natur ihrer Aufgabe heraus der Technisierung nur wenig zugänglich ist. Zum anderen liegen die Aufgaben der Rationalisierung der Distribution viel problematischer und schwieriger als im Produktionsbereich, so daß auch deswegen die Produktionsrationalisierung in der Vergangenheit mehr ge- fördert wurde als die der Distribution. So bietet sich heute der Bereich der Distribu- tion als wichtigste Stelle an, wo intensive Bemühungen einsetzen sollten, Rationali- sierungserkenntnisse zu gewinnen, sie in der Praxis bekanntzumamen und durchzu- setzen. Verstärkte Bemühungen um Distributionsrationalisierung sind auch deshalb wichtig, weil Umsatzumfang und Bedeutung der Distributionstätigkeit mit wach- sender Technisierung der Produktion, bei steigendem Lebensstandard und durch die zunehmende Verflechtung der nationalen Märkte größer werden. Die Rationalisie- rung, der Distribution erweist sich damit als ein vielfältiges, besonders schwieriges, aber auch besonders wichtiges und dringendes Aufgabengebiet der betriebswirt- schaftlichen Theorie und der Betriebswirtschaftspolitik. Ihr wendet sich in neuer Zeit auch breiteres Interesse zu, wie unter anderem die wachsende Literatur über Fragen der Distributionsrationalisierung zeigt. Der Rationalisierungsbegriff kann in mehrfacher Bedeutung verstanden werden, je nachdem, welcher Gesichtspunkt - z. B.


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Product Details
  • ISBN-13: 9783663061144
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 472
  • Series Title: Schriften Zur Handelsforschung
  • Weight: 770 gr
  • ISBN-10: 3663061140
  • Publisher Date: 01 Jan 1964
  • Edition: 1964 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 25 mm
  • Width: 170 mm


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