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Die Zukunft Der Regionalen Tageszeitung: Durch Neue Strukturen Zu Mehr Qualitat?

Die Zukunft Der Regionalen Tageszeitung: Durch Neue Strukturen Zu Mehr Qualitat?

          
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About the Book

Der Zeitungsmarkt steckt seit geraumer Zeit in einer massiven Krise. Sinkende Leserzahlen und der wegbrechende Anzeigenmarkt bereiten vor allem den Lokalzeitungen existenzielle Probleme. Im Jahr 2007 ging durch den Blatterwald des Munsterlandes ein Rauschen, das sich bis in die uberregionalen Medien bemerkbar machte: Gewissermassen uber Nacht wurde in einer in dieser Form noch nie dagewesenen Aktion nahezu die gesamte Lokalredaktion der Munsterschen Zeitung ausgetauscht. Begrundet wurde der radikale Schritt mit dem "unterirdischen Qualitatsniveau". Mit der neuen Redaktion wurde auch die Redaktionsstruktur geandert, die sich fortan starker am amerikanischen Newsdesk orientieren sollte. Wie hat sich die Qualitat der Munsterschen Zeitung seitdem verandert? Konnte mit Hilfe des massiven personellen und strukturellen Umbruchs eine Verbesserung erreicht werden? Oder wurde zusammen mit der Belegschaft auch die journalistische Qualitat geopfert? Fabian Hintzler untersucht in seiner Studie inwieweit die strukturellen Veranderungen eine Qualitatsveranderung mit sich gebracht haben. Hierfur stellt er nicht nur die vorgenommen Veranderungen dar und geht der Frage nach, was Qualitat im Journalismus uberhaupt ausmacht, sondern untersucht auch Ausgaben der Munsterschen Zeitung vor und nach dem Umbruch.


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Product Details
  • ISBN-13: 9783828826427
  • Publisher: Tectum Verlag
  • Publisher Imprint: Tectum
  • Language: German
  • Returnable: N
  • Weight: 195 gr
  • ISBN-10: 3828826423
  • Publisher Date: 11 May 2011
  • Binding: Paperback
  • No of Pages: 124
  • Sub Title: Durch Neue Strukturen Zu Mehr Qualitat?


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