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Die Wirtschaft: Einführung in Die Volks-Und Betriebswirtschaftslehre

Die Wirtschaft: Einführung in Die Volks-Und Betriebswirtschaftslehre

          
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About the Book

Das vorliegende Buch ist ein Ergebnis der Bemiihungen der Autoren, Ent- wiirfe fUr die Drehbiicher und das Begleitmaterial fUr den Kurs "Volks- und Betriebswirtschaftslehre" im Rahmen des Telekollegs II zu erstellen. Die yom Siidwestfunk Baden-Baden produzierten 26 Lektionen dieses Kurses werden in mehreren Uindern der Bundesrepublik Deutschland sowie im deutschsprachigen Ausland gesendet. Unsere Grundkonzeption fiir die Fernsehkurse gefiel zumindest uns so gut, daB wir sie auch fiir das vorliegende Buch beibehielten. Sie wurde allerdings in einigen wesentlichen Punkten erweitert und erganzt. Drei Gesichtspunkte charakterisieren die zugrundeliegende Konzeption: (1) Die Grundziige der Volkswirtschaftslehre und der Betriebswirtschafts- lehre werden im Rahmen eines einheitlichen begrifflichen Bezugs- rahmens dargestellt. (2) 1m Mittelpunkt stehen die wirtschaftlichen Entscheidungsprobleme, mit denen sich Politiker und Fiihrungskrafte im Staat und in den einzelnen Betrieben normalerweise konfrontiert sehen. (3) Die Darlegungen beziehen Konzeptionen und Ergebnisse von Nachbar- disziplinen wie der Psychologie, der Soziologie und der Politikwissen- schaft mit ein, soweit sie fUr die Erklarung der wirtschaftlichen Ent- scheidungen im Staat und Betrieb und fUr die Losung wirtschaftlicher Entscheidungsprobleme niitzlich erscheinen.



Product Details
  • ISBN-13: 9783409601115
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1975 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 19 mm
  • Weight: 562 gr
  • ISBN-10: 3409601112
  • Publisher Date: 01 Jan 1975
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 345
  • Series Title: German
  • Sub Title: Einführung in Die Volks-Und Betriebswirtschaftslehre
  • Width: 170 mm


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