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Die Wandlungen der Betriebe im Zuge neuer Informations- und Kommunikationstechnologien

Die Wandlungen der Betriebe im Zuge neuer Informations- und Kommunikationstechnologien

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Universität Erfurt, Veranstaltung: Betriebliches Kommunikationsmanagement, 17 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Das Aufkommen und die Weiterentwicklung neuer Informations- und Kommunikationstechnologien haben in den letzten Jahrzehnten alle Lebensbereiche verändert. So stellt die Kommunikation per Internet einen wesentlichen Teil zwischenmenschlicher Interaktion dar, Medien wie TV oder Radio haben entscheidenden Einfluss auf die Meinungsbildung und Informationsbeschaffungsmöglichkeiten sind enorm angewachsen. Aber auch bzw. vor allem die Wirtschaft und einzelne Betriebe wurden durch Informations- und Kommunikationstechnologien beeinflusst. Schlagworte wie soziales Netzwerk, elektronische Märkte, modulare Organisation oder Kooperationsgeflechte prägen das gegenwärtige Wirtschaftsleben. Weiterhin wächst der Kundeneinfluss auf angebotene Produkte und Dienstleistungen im Zuge der Verbreitung des Internets als Informationsmedium stets an und ebenso verändern sich innerbetriebliche Strukturen von klaren Hierarchien hin zu Netzwerken, in denen die Kommunikation eine entscheidende Rolle einnimmt. Der Manager gilt daher nicht mehr als Verteiler, Anweiser, Aufpasser und Führer sondern eher als Mittler, Motivator, Integrator und Vorbild. "Die klassischen Grenzen der Unternehmung beginnen zu verschwimmen, sich nach innen wie nach außen zu verändern, teilweise auch aufzulösen." Die folgende Arbeit soll einen Überblick geben, wie sich die Organisationsweisen sowie interne und externe Strukturen von Betrieben durch neue Informations- und Kommunikationstechnologien wandelten, welche Bedeutung diese Technologien für Unternehmen und welche Auswirkungen sie auf das Management haben. Ein besonderes Augenmerk liegt dabei auf der Rolle der Kommunikation in einem erfolgreichen Betrieb "von heute". Es soll also der Frage na


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Product Details
  • ISBN-13: 9783638851794
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3638851796
  • Publisher Date: 09 Nov 2007
  • Height: 216 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 41 gr


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