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Die Vor- Und Nachteile Des Franchising

Die Vor- Und Nachteile Des Franchising

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,0, DIPLOMA Fachhochschule Friedrichshafen, 22 Quellen im Literaturverzeichnis, Sprache: Deutsch, Anmerkungen: Diese Arbeit setzt sich kritisch mit den Vor- und Nachteilen von Franchising aus Sicht des Franchise-Nehmers auseinander. Ferner wird dargestellt, in wie weit Franchising Existenzgründern eine Alternative bieten kann. Neben einer kurzen Einführung und Typologie, werden die Vorteile in 7 Hauptgruppen und die Nachteile in 5 Hauptgruppen gegliedert. Erwähnenswert ist, dass die Finanzielle Belastung anhand eines Finanzierungsbeispiels verdeutlicht wird., Abstract: Die Anzahl der Franchise-Nehmer in Deutschland stieg im Vergleich von 2005 zu 2006 um weitere 5 % auf 51.100. Eine Befragung des DFV (Deutscher Franchise Verband e. V.) ergab, dass Existenzgründern die Erfolgsaussichten mit einer erprobten Geschäftsidee sich selbständig zu machen, Sicherheit gibt.[1] Denn während fast jeder zweite, der aus eigener Kraft versucht ein Unternehmen zu starten, nach spätestens sieben Jahren wieder schließen muss, können Franchise-Nehmer eine weitaus positivere Bilanz ziehen. Nur sieben von 100 Franchise-Nehmern müssen innerhalb dieses Zeitraumes ihr Geschäft wieder aufgeben.[2] Laut dem amerikanischen Franchise-Experten Patrick J. Boroian ist Franchising der sicherste Weg zur ersten Million.[3] Unter dem Begriff Franchising versteht man ein vertikal gegliedertes Vertriebssystem, bei dem zwei selbstständige Unternehmen miteinander kooperieren. In diesem System überlässt der Franchise-Geber dem Franchise-Nehmer sein erfolgserprobtes Geschäftskonzept[4] und erhält im Gegenzug von ihm Arbeit, Kapital und Information.[5] Ziel dieser Kooperation ist es durch die Arbeitsteilung zwischen den Partnern Synergieeffekte zu gewinnen. Der "Unternehmer von morgen" hat letztlich nur die Wahl zwischen der Entdeckung einer Marktlücke, in der er eine von ihm entwickelte Ge


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Product Details
  • ISBN-13: 9783638949934
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3638949931
  • Publisher Date: 18 Jun 2008
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 82 gr


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Die Vor- Und Nachteile Des Franchising
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